As much as we want to kiss the year 2020 good-bye and move forward as if it never happened, we can't. And we shouldn't. 12 months ago all of us were planning on a very different year than what unfolded in 2020. The economy seemed to be moving forward after a market...
Man oh man, has this been a wild year. Besides a world wide pandemic that we still don't fully understand, we are winding down an outrageous political election season in the United States that on a national scale we won't know the results of until after the special...
As we move toward a new year, many business owners are attempting to figure out the best bang for their buck when it comes to marketing and advertising. If you are in the Northeast Indiana region, specifically Fort Wayne, Indiana and nearby communities and you want to...
Have you heard the classic tale of the two shoe salesmen who were sent to a remote third-world village to sell shoes? When they arrived at the village, one immediately sent a message to his office saying, “There’s a problem. No one here wears shoes. Will return...
In the old media world, 86% of advertising budgets went towards production and delivery costs that are totally unnecessary in the new electronic media age. This archaic mode of communication came at the cost of harvesting trees, operating expensive pulp and paper...
9 months is the usual length of time it takes a baby to develop from conception to being born. During those 9 months, the new parents are preparing for the future, the changes that will be occurring in their lives, especially if they are first time parents. While each...
I was reading a blog post last week from the Radio Advertising Bureau that includes several facts and figures I am going to share with you in this 2nd part of an ongoing series as to why WOWO radio is your best choice for advertising. But first, a little comparison of...
Every year there are millions of drills sold across North America. But here’s the crazy thing...not one person who bought a drill wanted a drill! What they really wanted were holes! If another tool would have made the holes faster, better, easier, or cheaper they...
For the past few years, President Donald Trump has called the major news media Fake News. Meanwhile the commentators on the networks and news organization he calls Fake, call the Presidents favorite channel Fake News. I'm not about to dive into a political rabbit...