Every year there are millions of drills sold across North America. But here’s the crazy thing...not one person who bought a drill wanted a drill! What they really wanted were holes! If another tool would have made the holes faster, better, easier, or cheaper they...
For the past few years, President Donald Trump has called the major news media Fake News. Meanwhile the commentators on the networks and news organization he calls Fake, call the Presidents favorite channel Fake News. I'm not about to dive into a political rabbit...
The final weeks of 2021 are here and I have an update for you. I just started running an ad for an advertising sales account executive to join my team at WOWO. And I've included a healthy hiring bonus. Here's the text of the radio ad: It’s true. Everyone is hiring....
Today I'm kicking off an occasional series of Why WOWO Radio in Fort Wayne, Indiana is the Best Choice for Advertising Your Business. I am calling it an occasional series because, every few weeks I'll add another article interspersed with the other articles I share...
As we zoom thru the last few month of 2020, many businesses are wondering what's next? and how do we survive? The answer is simple. You need to rely on timeless human relationship principles for your business survival and success. By the way, I purposely used the...
Several great minds, including literate Mark Twain and U.S. President Woodrow Wilson, have been credited with saying in one form or another, “I apologize for the length of this letter. If I had more time, it would have been much shorter”. Whether giving a speech,...
Have you ever thought about why your customers do the things they do and why they buy what they buy? How did they come to that conclusion? When did they first hear of your business and when did they decide to consider doing business with you? Subconsciously all of...
Is Advertising Rocket Science? You’ve heard the expression, “It’s not rocket science”, but when it comes to advertising is science a good thing or a bad thing? The word “Science” comes from the Latin word “Scientia” which means knowledge. If advertising was a...
Last week I shared with you the "rule of 3". It's a standard rule in communication that says in order for a message to really be remembered, you have to hear it 3 times. Feel free to go back and read about how this is used in teaching and preaching. In the advertising...