If you are in charge of the advertising for your business, you want to make sure it is effective right? Of course you do. But the challenge has always been how to measure the effectiveness of your advertising. One way that has been around forever is coupons. A few...
Not even a pandemic can save broadcast television. As America opens up again after being told to stay home last year, we're getting new data about some of the long term affects of the COVID-19 pandemic. And since I'm a media and marketing dude, not a doctor, I'm...
Most businesses don't know how to use radio advertising to increase their business. I know, that's a pretty "out there" declaration coming from the guy who has spent a few decades in radio advertising and currently leads the most successful local advertising sales...
"Nobody listens to regular radio anymore". I've heard that myth every year for years. My predecessors, heard a similar myth I'm sure when music became portable. Phonograph records have been around for more than a century but in order to listen to them, you needed a...
Today I'm going update a topic that I've spoken on previously. Who is the Spokesperson for your Business? Yes, it's the people who answer the phone, who greet the customers, and the ones that interact face to face or online. But that is different. I'm referring to...
"Keep your friends close and your enemies closer" is a sometimes quoted and often misquoted saying that is credited to the book The Art of War from over 4000 years ago and the Godfather Part 2 movie a mere 40 years ago. While much has been said about that quote, today...
I'm going to get personal this week. I'm also going to weave some lessons for your business into this story. Today, March 17th is not only St. Patty's Day... This is also my wedding anniversary. Number 20 for my wife Kathy and myself. She selected this day because of...
People are talking about you. You probably don't know half the things they are saying. Unless you are diligently monitoring online social media, review sites and chat rooms, you don't know unless someone tells you what they saw. How important are these reviews?...
If you want to earn a consumers business this year, you have to appeal to what matters most to them. That statement is true if you are selling Land Rovers or if you are running a dollar store. It's also been a truth that has been around forever, but now I have a fresh...