When was the last time you cleaned up your business? Got rid of the junk you don't need anymore? Back in January I saw a lot of memes and social media posts from people resolving to clean up their lives in various ways. Like getting rid of all those miscellaneous...
Since 2013, I've worked for WOWO radio in Fort Wayne Indiana. This is WOWO's 100th birthday this year and for the past 3 decades WOWO has been a news/talk radio station. It's a legendary station with most of 100 years being broadcast on 1190AM. WOWO can also be...
There's a lot of information on how to buy advertising, where to place it and how often it should run, but one subject that I rarely see talked about in my industry is the content of the ad. And if there's not much being said inside my industry, the advice from...
There are many challenges in running a business. One of the greatest is knowing when the right time is to raise the price of your products or services. Last month subscribers to my SoundADvice newsletter received this information in their inbox. I'll add you to my...
This week I'm sharing the bare bones foundation of how to build a business marketing plan that works not just now, but for years into the future. It's something I've been implementing since the 1980's, when I first made the move to the advertising side of media. Human...
Welcome to a brand new year and for many of us the first full week back from the holidays. I'm not going to spend a lot of time on this article and podcast episode because we are all busy. However, I want to share with you what you can expect in 2025. No, I have no...
It's the week between Christmas and New Year and for this weeks update, I found an article that caught my attention back in July. You can read it here.In the meantime, I'm just going to share a couple of thoughts from that story and what really matters as we move to a...
The email headline in my inbox last month read: AM/FM Radio Delivers Results For Retailers This Holiday Season I've got the highlights and insight from this report from WestwoodOne.com. The data comes from multiple credible research companies like Nielsen, Edison and...
Today, I have planning tips for the new year ahead taken from a recent Sound ADvice newsletter subscribers received this month: From running a business, we all know that even the most well-thought-out plans don’t always play out as expected. However, relying on the...