One of the best marketing tips I can give you is the title of this article and podcast episode: Make it Personal. Despite all the new tech and capabilities of AI generated stuff, it's people you need to connect with. This is my anniversary week. Kathy and I met 25...
Our federal government is in the midst of attempting to cut staff that isn't needed. I'm not going to get all political on you, however the way they are doing it appears to be confusing, chaotic and in conflict with itself. As a business owner or manager, you probably...
As a follow up on last weeks article and podcast episode, Today I'm going to share information regarding the last ratings data we have for the Fort Wayne, Indiana market pertaining to radio station listenership. This data was collected last Fall and is the most recent...
Twice a year the international recognized research company, Nielsen does a deep dive into radio listenership in the Fort Wayne Indiana metro and then legitimate radio station companies and advertising agencies can purchase access to those results. The part of Nielsen...
When was the last time you cleaned up your business? Got rid of the junk you don't need anymore? Back in January I saw a lot of memes and social media posts from people resolving to clean up their lives in various ways. Like getting rid of all those miscellaneous...
Since 2013, I've worked for WOWO radio in Fort Wayne Indiana. This is WOWO's 100th birthday this year and for the past 3 decades WOWO has been a news/talk radio station. It's a legendary station with most of 100 years being broadcast on 1190AM. WOWO can also be...
There's a lot of information on how to buy advertising, where to place it and how often it should run, but one subject that I rarely see talked about in my industry is the content of the ad. And if there's not much being said inside my industry, the advice from...
There are many challenges in running a business. One of the greatest is knowing when the right time is to raise the price of your products or services. Last month subscribers to my SoundADvice newsletter received this information in their inbox. I'll add you to my...
This week I'm sharing the bare bones foundation of how to build a business marketing plan that works not just now, but for years into the future. It's something I've been implementing since the 1980's, when I first made the move to the advertising side of media. Human...