This week I'm sharing the bare bones foundation of how to build a business marketing plan that works not just now, but for years into the future. It's something I've been implementing since the 1980's, when I first made the move to the advertising side of media. Human...
Welcome to a brand new year and for many of us the first full week back from the holidays. I'm not going to spend a lot of time on this article and podcast episode because we are all busy. However, I want to share with you what you can expect in 2025. No, I have no...
It's the week between Christmas and New Year and for this weeks update, I found an article that caught my attention back in July. You can read it here.In the meantime, I'm just going to share a couple of thoughts from that story and what really matters as we move to a...
The email headline in my inbox last month read: AM/FM Radio Delivers Results For Retailers This Holiday Season I've got the highlights and insight from this report from WestwoodOne.com. The data comes from multiple credible research companies like Nielsen, Edison and...
Today, I have planning tips for the new year ahead taken from a recent Sound ADvice newsletter subscribers received this month: From running a business, we all know that even the most well-thought-out plans don’t always play out as expected. However, relying on the...
Some business people get it, others don't. I'm talking about the building and growing process for your business and how advertising fits in. I can't tell you how many times people had unrealistic expectations and were either disappointed or they were too afraid to...
Just about every week except Holiday weeks, I send out a newsletter called Sound ADvice that is created by my friend Rick at ENS Media and recently he created an excellent piece that my subscribers read that starts out talking about the Space Shuttle. In my childhood...
What should you change to retain or win back customers? What internal changes can you make that will create a more positive customer experience? Are there some things that have changed but that law of "unintended consequences" kicked in and perhaps you should revert...
Do you feel like the year is speeding to a close? A lot of others do too. All the build up for Election Day with the push from both parties to vote early, was making headlines meanwhile most people went about their usual lives with the end of year holidays....