Famous women’s fashion designer and perfume manufacturer Coco Chanel said this about running a business, “In order to be irreplaceable, one must always be different”. What makes your business special? Do you stand out among your competitors? Do you do things that...
Marketing and advertising are all about winning in the court of public opinion and it’s a tough and skeptical jury you are facing. Many of us have been misled by sales pitches or outrageous advertising claims in the past. In short, they are justifiably skeptical of...
As owners or managers of a business, it’s our responsibility to not only figure out how to keep our business functioning properly and effectively, but also how to GROW our business. Staying even or going backward are not options. Growth is vital! Growing a business...
Do you network? Does your networking work? Regardless of whether you operate a business in a small market or a large one, networking can be one of the most powerful “free” marketing tools at your disposal. While networking is free in many cases, it’s not as simple as...
Most consumers would agree that ad blocking devices on digital and social media is one of the greatest inventions of all time. As technology advances, it’s gone from the digital world of advertising to the traditional media, specifically TV. You can now, with the...
Let’s be honest, compared to years gone by and even before COVID, fewer employees bring their smiles to work on a regular basis. Depending upon which source you want to believe, 50-70% of the American workforce is disengaged and/or unhappy. There was a time when...
Who in their right mind would ever “want” unhappy customers? The truth is...no one. But an ever-bigger truth is... if you run a business that deals with customers, you will have unhappy customers. “Your most unhappy customers are your greatest source of...
"Extra – Extra, Read All About It!!! Brick-and-Mortar stores are dead! E-commerce is the way everyone will shop in the future. Extra – Extra, Read All About It!!!” If you read the retail industry trades or e-commerce newsletters and blogs at all, that chant has been...
When you own and operate a business and you live and breathe it, often, it’s difficult to see when things change. As they say, sometimes it’s hard to see the forest for the trees. When is the last time you had a Brand Health Check-Up? Only politicians can succeed...