A little of this and a little of that can work when making cookies in the kitchen. But when it comes to marketing your business, having the correct “Media Mix” is crucial to capturing your immediate sales, and more importantly, your future sales and market share....
The dictionary definition of cliché is, “a hackneyed or over-used expression which has literally become meaningless over time.” Why would anyone invest their hard-earned advertising dollars in an expression that has literally become “meaningless?” In fact, clichés can...
The goal of your advertising should be to increase both your sales and your brand identity. But all too often we overly focus on analytics or demographics when creating our media plans. Narrowly targeting often means you are missing the much larger population of...
The dictionary defines the word lure when used as a verb as, “tempt (a person or animal) to do something or to go somewhere, especially by offering some form of reward”. Lure can be a negative word, but whether it’s fishing, hunting, selling, or advertising, setting...
Last week subscribers to my SoundADvice email newsletter learned we the advantages of knowing your competitors and finding ways or areas where you can exploit your competitors’ weaknesses and find areas where you can grow your business. As owners or managers of a...
Only fools believe their business has no competition. There are multiple ways to think about who your competition is, however, I'm going to define it in the simplest terms for businesses and that is customer money. If I have a need and you could supply that need for a...
I'm going to start off the new year with a story. In 2023 I was invited to be a guest speaker at Trine University and ended up presenting information to a class in October and was invited back to be on the judges panel for the students final project. The students had...
With Christmas and New Years days falling on Monday's this season, I am going to take a couple weeks off from the podcast and even publishing next week Both will be updated with fresh material on January 8, 2024. In the meantime, I am sharing the content from last...
How was your year? Are you excited about next year? As a business owner, or manager or even someone without a title, every once in awhile we should stop and plan for the future. Problem is many people do it alone, or with limited input. Last week subscribers of my...