The last few weeks I've been sharing my Sound ADvice newsletter content on my website and podcast and I've got another one to share. This time I'm also going to include content that wasn't in the Sound ADvice newsletter too. And if you want to receive my free...
All month long, I've been featuring articles I first sent out in my weekly Sound ADvice newsletter and this one was sent to subscribers last fall. If you'd like to get them delivered to your inbox each week, just send an email to Scott@WOWO.com and I'll add you to my...
This month I'm featuring articles that were sent to subscribers of my weekly newsletter, Sound ADvice. If you'd like a free email copy send me an email to Scott@WOWO.com. Albert Einstein said, “Compound interest is the eighth wonder of the world. He who understands...
This month of May I'm sharing a recent articles from my weekly Sound ADvice Newsletter. It's free just for the asking and if you want to be added, drop me a note to Scott@ WOWO.com. Every year there are millions of drills sold across North America. But here’s the...
For the month of May I'm sharing recent articles from my weekly Sound ADvice Newsletter. It's free just for the asking and if you want to be added, drop me a note to Scott@ WOWO.com. The goal of every preacher and teacher is to grab the attention of the people they...
A little of this and a little of that can work when making cookies in the kitchen. But when it comes to marketing your business, having the correct “Media Mix” is crucial to capturing your immediate sales, and more importantly, your future sales and market share....
The dictionary definition of cliché is, “a hackneyed or over-used expression which has literally become meaningless over time.” Why would anyone invest their hard-earned advertising dollars in an expression that has literally become “meaningless?” In fact, clichés can...
The goal of your advertising should be to increase both your sales and your brand identity. But all too often we overly focus on analytics or demographics when creating our media plans. Narrowly targeting often means you are missing the much larger population of...
The dictionary defines the word lure when used as a verb as, “tempt (a person or animal) to do something or to go somewhere, especially by offering some form of reward”. Lure can be a negative word, but whether it’s fishing, hunting, selling, or advertising, setting...