Sound ADvice

Phone Etiquette!

Phone Etiquette!

They say first impressions say a lot about your business. For many potential new customers, they first interact with or meet your business when they call on the phone. In today’s tech-savvy society, it seems a machine rather than a human answers more phone calls to...

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Boss or Manager?

Boss or Manager?

From a recent Sound ADvice newsletter my subscribers received this summer: Are you a “Boss”?   As a verb, the Webster’s Dictionary says that to “boss” is, to order about in a domineering way. Poor customer service is often the result of interaction with people...

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Breaking the Ties

Breaking the Ties

In the world of selling products and services, when all things are equal, the decision we use to determine who we purchase from is based on… perception!  And that perception is, who’s better, who’s more trustworthy, and who’s more reliable! In most cases, many...

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Your Attention Please

Your Attention Please

“Hear-Yee, Hear-Yee!”  “Can I have your attention please?”  “Ahem – Attention please!” There are a lot of ways to capture someone, or a group’s attention, including words, sounds, and gestures. In advertising, capturing one’s attention is the first step in effective...

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