This was sent to my Sound ADvice Newsletter subscribers last week: The world of political advertising is in a “world” all its own. The rules of traditional advertising are thrown out the window. It’s a high-stakes game. It’s estimated that during the 2024...
This Labor Day week, I'm sharing a recent Sound ADvice newsletter that my subscribers received recently about communication: There’s an old story about a group of big-city folks who went on a bus tour to Henry’s Farm where they worked all day in the fields to...
From a recent Sound ADvice newsletter my subscribers received this summer: Are you a “Boss”? As a verb, the Webster’s Dictionary says that to “boss” is, to order about in a domineering way. Poor customer service is often the result of interaction with people...
Last weeks Sound ADvice newsletter was too good to only share via email: You’ve heard the old expression about being too close to the forest to see the trees? As a business owner, it’s easy to fall into this trap. You have a lot going on and a lot of different things...
This weeks article is from a recent Sound ADvice newsletter that my subscribers received this summer. If you would like a free weekly subscription, email Scott@WOWO.com. In the never-ending maze of online media, on-air media, outdoor media, direct mail, and print...
In the world of selling products and services, when all things are equal, the decision we use to determine who we purchase from is based on… perception! And that perception is, who’s better, who’s more trustworthy, and who’s more reliable! In most cases, many...
“Hear-Yee, Hear-Yee!” “Can I have your attention please?” “Ahem – Attention please!” There are a lot of ways to capture someone, or a group’s attention, including words, sounds, and gestures. In advertising, capturing one’s attention is the first step in effective...
The last few weeks I've been sharing my Sound ADvice newsletter content on my website and podcast and I've got another one to share. This time I'm also going to include content that wasn't in the Sound ADvice newsletter too. And if you want to receive my free...
All month long, I've been featuring articles I first sent out in my weekly Sound ADvice newsletter and this one was sent to subscribers last fall. If you'd like to get them delivered to your inbox each week, just send an email to Scott@WOWO.com and I'll add you to my...