Three Ways to Grow a Business As owners or managers of a business, it’s our responsibility to not only figure out how to keep our business functioning properly and effectively, but also how to GROW our business. Staying level or going backward are not options. ...
“To Know You Is To…” Most people can finish this statement, “To know you is to… LOVE You”! In life, that statement may or may not always be true. However, in business, it is a prerequisite when trying to attract new customers, especially in today’s new media world....
High-Stakes Marketing The most high-stakes marketing game in the world is the race for President of the United States. Some estimates say candidates will spend nearly 2.7 billion dollars in the 2020 election to capture a salary of $400,000! Now that’s high-stakes...
The Power of Slogans "Just Do It!" "Melts in your mouth and not in your hands!" "Nothing runs like a Deere!" Having a strong slogan with a strong advertising campaign and schedule can propel a business to the top of their category much quicker than without a strong...
Brand Health Check-Up When you own and operate a business and you live and breath it, often, it’s difficult to see when things change. As they say, sometimes it’s hard to see the forest for the trees. When is the last time you had a Brand Health Check-Up? Only...
Onboarding Getting Them Off to a GREAT Start Today, hiring good people is a challenge in itself; keeping them is a whole different ball game. When it comes to hiring and adding new people to your business, it’s imperative that they get off to not only a good start,...
It Takes All Types Managing Different Personalities Most businesses, regardless of the business category or type of work, have a plethora of different personalities. Keeping them all happy can be a challenge. There are four basic personality traits: Type A, B, C...
In the never-ending maze of online media, on-air media, outdoor media, direct mail, and print media, business owners often ask, “Which media works best?” or, “Which media platform will give me the highest return on my investment?” If you ask an honest and...
If you are a business owner or in charge of handling the marketing and advertising, a wise thing to do is to pay close attention to what the BIG GUYS are doing. The “Big Guys”, the likes of GEICO, Home Depot, Proctor & Gamble and others, have huge...