Today, I have planning tips for the new year ahead taken from a recent Sound ADvice newsletter subscribers received this month: From running a business, we all know that even the most well-thought-out plans don’t always play out as expected. However, relying on the...
Sound ADvice
Launch Expectations
Just about every week except Holiday weeks, I send out a newsletter called Sound ADvice that is created by my friend Rick at ENS Media and recently he created an excellent piece that my subscribers read that starts out talking about the Space Shuttle. In my childhood...
R U Ready for Christmas Shoppers?
Do you feel like the year is speeding to a close? A lot of others do too. All the build up for Election Day with the push from both parties to vote early, was making headlines meanwhile most people went about their usual lives with the end of year holidays....
How’s Your Culture?
First, I'm sharing information that readers of my Sound ADvice newsletter received October 30th and if you'd like a free email subscription, just let me know. Then I'll add some additional insights... Today’s #1 concern of most business owners is not what their...
Success in Sampling
Debbie Fields was only 21 years old when she opened her first Mrs. Fields Cookies store in Palo Alto, California in 1977. Seven short years later, in 1984, the marketing “novice” had 160 stores selling more than $45 million worth of Mrs. Fields Cookies. There are a...
Phone Etiquette!
They say first impressions say a lot about your business. For many potential new customers, they first interact with or meet your business when they call on the phone. In today’s tech-savvy society, it seems a machine rather than a human answers more phone calls to...
POSITIVE Lessons from Political Advertising
This was sent to my Sound ADvice Newsletter subscribers last week: The world of political advertising is in a “world” all its own. The rules of traditional advertising are thrown out the window. It’s a high-stakes game. It’s estimated that during the 2024...
A story about a duck
This Labor Day week, I'm sharing a recent Sound ADvice newsletter that my subscribers received recently about communication: There’s an old story about a group of big-city folks who went on a bus tour to Henry’s Farm where they worked all day in the fields to...
Boss or Manager?
From a recent Sound ADvice newsletter my subscribers received this summer: Are you a “Boss”? As a verb, the Webster’s Dictionary says that to “boss” is, to order about in a domineering way. Poor customer service is often the result of interaction with people...