See this picture? My daughter shared it on her Facebook page Monday night. Actually she shared a post from the Facebook page of the Roanoke Village Inn that included this picture. She and her family lived a few blocks from there before they moved west. I saw the...
There are times when I need to walk a fine line. In the marketing worlds I work in there are times when something is just not good. The two areas I work in these days are radio broadcasting and digital marketing with WOWO Radio and Federated Digital Solutions. This...
Yesterday I mentioned using LinkedIN, Facebook and Twitter as Sales Tools. Today, I'll share an overview of how I use them. Things to remember: Each Social Media platform is different. Don't auto post the same stuff on each of them. LinkedIN is a professional...
On a whim last month I decided to enter a competition. It was the 2015 Digital Marketing Awards for Northeastern Indiana, presented by KPC Media. Last week I was notified that I was one of the winners. Actually what won is this website/blog that you are reading right...
It used to be that people were either labeled "close minded" or "open minded". Then as technology began evolving faster and faster, people were labeled by their adoption tendencies. Those who jumped on board before everyone else was an "early adopter", followed by...
There are a couple of online giants that are taking over more and more of your online world. Facebook and Google have become more and more powerful and I wonder how healthy it is to us personally and also business wise. Last month it was announced that Facebook wants...
For #ThrowBackThursday, I dug up this article from the 2008 ScLoHo archives. (What are the ScLoHo archives? It's been more than 10 years that I have been writing and publishing articles online. Over 10,000 were published in the first 8 years on various ScLoHo blogs...
Back Up Your Stuff was the code of doing business ever since businesses started utilizing computers. I recall decades ago, my Mom taking home floppy disks from her office of her nightly backup in case the building she worked at burned down. Fast forward a few...
At the end of 2014, I, like many of you, took stock of my year and decided to make some changes for 2015. Some of those changes involved my online activity including this website. I am continuing to prune my Twitter connections and expand both LinkedIn and Facebook...