When I wrote the title: How The Web Has Changed Your World, I knew that was too big of a topic for one article. But today I invite you to play along and participate. This is a thinking game. Take some time and jot down your answers to the question, How Has The Web...
The past few weeks I have had meetings with business owners and marketing managers about how to use the resources I have available through WOWO radio and our parent company Federated Media that go beyond traditional radio ads. I thought I'd let you in on some of these...
Search Engine Optimization. It's been a "thing" since 1997 according to Wikipedia. Here's the basic premise. The Internet has close to 1,000,000,000 websites right now. How in this World Wide Web is anyone going to find yours? Directories were created and that was...
As soon as I wrote the title, Remember the "Social" side of Social Media, I thought of a different topic than what I really want to share with you. So let's get that other topic out of the way, Be Nice. In an increasingly hostile online world, please return to...
Creating an online personal brand is a mystery to many people. That includes me. Except after 10+ years I have some insight that I can share. First off, each of us has a personal brand. A personal brand is simply an identity, not necessarily one that you create...
Last week I saw a new furniture store in Fort Wayne pop up on Twitter. They did about 4 tweets including pictures of some one-of-a-kind pieces that caught my attention. They mentioned their hours in another tweet and invited people to stop in. One thing was missing...
#SMBFW The title of this article, Online Advertising: Where To Start was inspired by Kevin Mullett. Kevin has been a friend and at one time a co-worker for several years. Last week he told me that the working title for today's Fort Wayne Social Media and Marketing...
A friend of mine asked how to "stop all those emails from Facebook about his friends stupid status updates." He may have thrown in a couple of swear words too. I told him I'd look it up and help him out, so here you go... How to Manage Your Facebook...
Earlier this year, Google warned us that websites that they deemed not-mobile friendly would suffer a decline in their search engine organic results. Now we have data from Mediapost that shows us why this is important. The takeaway is simple. People are searching the...