This week I was asked by my friend Kevin Mullett to sit on a panel for the Social Media/Marketing Breakfast that he emcee's each month in Fort Wayne, Indiana along with Ric Johnson from Xymmetrix. The topic was Online Reputation Management which included a great...
A co-worker asked me recently what I do to prospect. In other words, what do I do to find new advertising partners. My answer is different than what I would recommend others do because each of us have different connections and personalities and there is no...
If someone is looking for your business because they want want to spend money with you, or at least consider spending money with you, can they find you? This is a problem with lots of businesses, big and small. I have a friend who has a successful painting business...
I'm going to take a second and talk to you about websites and your business marketing. A dozen years ago, the rage was for your business to hop on the website bandwagon. A marketing friend of mine and I were talking about how having a website was fine and dandy, but...
Continuing the conversation about Mass Media from the other day... 50 years ago it was easy to decide where to advertise. There were fewer options and each option had a significant audience. Today there is no one media that reaches everyone and each media outlet...
It's a fascinating discussion when I ask people about their media habits in 2016. A lot has changed over the years with more options than ever and sometimes people ask me a variation of this question, Is Mass Media Dead or Thriving? It is actually thriving but in...
My radio station WOWO Radio in Fort Wayne, Indiana, just released a new smartphone app as one of our improvements for 2016. You can find it here for Android and for those of you Apple fans, go here. We just revised our website this year too with a cleaner, less...
It's that week when things are either very slow or very busy. However next week will really be busy with the start of 2016 in full swing. That's why it is urgent that you do this today. Google wants to help your business be found and they have a quick and easy tool...
Tuesday I was meeting with an advertising partner and were we looking at some data I gathered from Google Analytics. Not sure what Google Analytics is? Take a look at their site. Or I can give you a layman's overviews. Google Analytics is a free service from Google...