Years ago, a friend of mine named Anthony gave a presentation on the power of Word of Mouth via Facebook. It opened a lot of eyes. Businesses that were looking to advertise and get more customers started to rethink the way they were doing things with traditional...
The other day I shared an article that urged you to consider how customer focused you and your business are. Today, a deeper dig into some specifics. This great insight from Laurie Petersen arrived in my inbox from Mediapost this week about improvements each of us...
It's a question that some people ask out loud and others may not ask me directly but they are thinking, "Why Does a Radio Guy Also Sell Digital Marketing Solutions?" Excellent question. Here's the answer. My background is in radio. From the time I was 16 until I was...
I hate spam. It's not a tasty treat and it's pretty annoying when it fills your email inbox too. So today, I'm going to reach out to those of you who are still using Yahoo!, Hotmail, or heaven-forbid, AOL as your main email account. I used to be one of you and it...
I saw this quote a few times this year, If you’re not paying for it, you’re not the customer; you’re the product being sold. And I've also heard people react to the way they are being tracked and targeted by "Big Data". Big Data is simply the information that is...
The website you are currently viewing is going to undergo a few design changes. I've done this before and will do it again I'm sure. I just wanted to alert you that over the next couple of weeks, I'll be trying out a few different custom themes and tweaking them. My...
At WOWO Radio, I sell advertising. Wait, I really help businesses solve their Key Marketing Challenges. Sometimes that includes ads on WOWO, sometimes that includes using our Federated Digital Solutions and sometime it's both. I'm about to show you data from Google...
Around the radio station we talk about offering a "CAT" advertising solution as one of the methods to help our advertising partners. But most of you are clueless if I were to ask you, "Do You Know What C.A.T. Is?" That's alright because I'm going to take a couple days...
Our previous article talked about making sure you put together a marketing strategy plan by asking and answering the right questions in the right order. But hand-in-hand with that, I also need you to consider, What Happens When I Google You? I do this all the time....