As many of you prepare your business for 2018 and are wondering about Social Media marketing, here's some numbers that were shared by Mediapost. Remember that these are just numbers and you really should talk to a professional about what this means for your...
I am constantly surprised that smart people fall for Click-Bait and Fake News these days. Even more, I'm surprised at the websites that allow this on their pages. Today I was visiting the newly redesigned website for one of my former hometown newspapers, the...
Measuring Return On Investment Is Fake Science. At least the way some people try and convince you that it's measurable. Or I could say Measuring Return On Investment of your advertising is problematic. Here's why and what's really important. When I talk to business...
GeoFencing is a term that I have used regularly and repeatedly for the past 3 years and apparently others in the advertising and marketing world have too. But it has caused a ton of confusion because some people who are selling this service don't understand how it...
About 18 months ago I wrote a list of some of the advertising options I offered as a member of the WOWO Radio Advertising Sales Team. Time for a fresh spin and update and if you want to listen to the podcast version instead, click here or scroll down to the end of...
Yesterday I was reading an article from MarketingCharts.com so you don't have to, no, really I do enjoy looking at this kind of stuff and pulling out some of the highlights. It relates to an upcoming podcast episode and article I wrote that will be debuting in a...
Today we're going to talk about your business credibility, or at least a part of it. Is Your Business Homeless? Before the internet, most businesses had what are known as brick and mortar locations, a storefront or at least a physical location. There were some...
The term Hacking or Hacked is getting a bad rap. And a lot of times the term is misused. Today, I have a quick tip and explanation of something lots of people call Facebook Hacking. (It's not really hacking, but I'll get to that in a moment.) It happened to me the...
Man, am I going to catch some heat on this one. Unless you read all the way through this piece. But if you are all about the tech and ignore the rest, you may win for a moment, but not forever. What am I talking about? My usual stuff, marketing, media, advertising and...