ScLoHo’s Web World

The Very Best Web Strategy Is…

The Very Best Web Strategy Is…

The one that works for you.   Oh sure, there are hundreds of reasons why you should do this or that. But when I offer a potential client a proposal for their online marketing, I give them choices. Sometimes the difference between choice a and choice c is 20...

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The Problem Really Is Your Website

The Problem Really Is Your Website

This week I've mentioned a few issues that are standing in the way of your online success. But at the heart, the core, the foundation is your website. If your website has not been revised in the past 18 months, you are missing out on several important changes. But...

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The SEO Scam: There is No Magic Fairy Dust

The SEO Scam: There is No Magic Fairy Dust

Continuing my 5 day series on why your website sucks and what to do about it... SEO stands for Search Engine Optimization. The concept is that your website needs some magic fairy dust from a SEO expert to "Optimize" your site so Search Engine will find it. Once...

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Why Does My Website Suck?

Why Does My Website Suck?

Most people don't think their website sucks. Just like no one admits to having an ugly baby. But we know there are some pretty bad ones out there. Recently I did some preliminary research on about 200 websites for a home builders tradeshow I attended last week. Out of...

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The Best Place for a QR Code is?

The Best Place for a QR Code is?

Would you believe magazines? Last month I wrote about one of the worst places to slap a QR code was a billboard. I also showed you a QR code that I encountered at the grocery store and explained how to effectively use QR codes at this early stage. But one of the...

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