In the second of this two part series, I will share with you the absolute, definitive truth about your website and other online activity. You need to know what matters before you can judge the efforts that you are putting into your online efforts. There are plenty of...
Today and Friday we're going to talk about one of the benefits of digital media. That benefit is the ability to measure engagement. Today, a story from Mediapost and tomorrow, I'll share my own thoughts. Engagement Scoring: A Simple View Into Website Performance by...
Had a bad experience? Tell anyone who will listen about it. Had a wonderful experience? Tell a few close friends about it. This is nothing new. This was our nature before the internet. "Consumers will tell others about their customer service experiences, both good and...
This was written for businesses: What You're Going to Need to Know About Pinterest Talking about an online social network where users share interests undoubtedly sounds kind of redundant nowadays. But it is true that the great success of Pinterest shows that...
This is Twitter Talk, but it can apply to most social media platforms. The number of connections you have in your social media portfolio matters. Except when it doesn't. Confused? Each of us have our own reasons for being connected. Some are connected to a handful of...
Just long enough to make your point. Then Stop. Like this.
My friend Kevin Mullett often asks these types of questions. About number's not basketball: What Can Jeremy Lin Teach Technologists? He’s Lintastic. He has New York City going Linmanic. Jeremy Lin is a Harvard-groomed point guard, and two weeks ago he schooled Kobe...
Over the years I have advised businesses and organizations to Consider social media as a communication tool. But many have held off, waiting to form an internal handbook, rules and guidelines. Others have set up a Facebook page, Twitter account and a LinkedIn profile...
Big as in Fortune 500 companies. And Inc 500 companies. I find it interesting the various forms of internet based platforms that are considered Social Media. Blogs and Bulletin Boards where people can post online with a possible conversation element seems to be the...