ScLoHo’s Web World

The Advertising Shift Continues to Digital

The Advertising Shift Continues to Digital

While it's the big boys that get a lot of attention when they hop on board with Social Media, the small and medium sized businesses are also getting in on the action: SMBs Up Ad Budgets for Digital Media Showing power in numbers, small and medium-sized businesses...

read more
Who’s Really Connected?

Who’s Really Connected?

I often say that the connected world we live in is cross-generational. You can't easily define a particular age group with iPhones for example. Or iPads. Technology adoption is more of a mindset without an age barrier. So when I see studies like this one from the...

read more
The Daily Deal Dilemma

The Daily Deal Dilemma

Yesterday I shared a story from Mediapost that talked about Daily Deals. Check it out if you are curious here. It was my friend Joe Noorthoek who started the conversation with me back on February 29th and after I showed him yesterday's story, he told me, "Customer...

read more
The Power of Simple

The Power of Simple

from Mediapost: For The Social Media Mom, It's All About Simplicity   One of the most important things to remember in communicating with moms and via social media is simplicity, and it is often the most difficult thing to achieve. Human nature causes us to...

read more
Getting Over Writers Block

Getting Over Writers Block

A couple days ago, I was having a conversation via Twitter about writing a blog. They didn't know what to write about. I noticed that so far they had 2 blog posts, one in January and one for February this year. It's a good start. But it's a slow road. Imagine if you...

read more
Is It Time To Stop Following A Few Tweeps?

Is It Time To Stop Following A Few Tweeps?

I admit that it's fun to see more and more people following you on Twitter. But just building numbers isn't the best goal for Twitter or most forms of Social Media in my opinion. At the last Fort Wayne Social Media Breakfast, the discussion went from "Content is King"...

read more
You’ll Never Get 100%

You’ll Never Get 100%

I have a friend who tells me about a local AM radio station that he worked for a lifetime ago that had a market share of 70% in morning drive.  They were constantly sold out of advertising space.  You had to be on a waiting list to get the chance to pay them to...

read more

Join Our Community