Last week I was part of the Social Marketing Breakfast of Fort Wayne panel and mentioned something I didn't cover in this article. The life of a tweet is shorter than a fruitfly. If you have a piece of evergreen content, it's okay to Tweet it more than once. The...
Today I am honored to be on a panel at the Social Marketing Breakfast of Fort Wayne with two friends, Andy Welfle and Sheryl Brown. It's been a couple of years since I was on a panel at this monthly event and a LOT has changed in the social media world, my world and...
Yesterday I shared a piece about developing friendships in a social media world and the summary is that social media is not a substitute for other forms of communication, especially when you are wanting to build deeper relationships. However... As I was writing that...
From the ScLoHo archives , this was originally published in March 2008. Now, nearly 6 years later, what changes have occurred in trust, privacy, and online shopping? 8 years ago, my 68 year old mother did not trust the internet for shopping. She was afraid of giving...
I watched this video over the weekend and pretty much agree with what he says. Last year when my full time paying job was social media manager, I saw this shift and the impact on business first hand. A couple of points to keep in mind. Facebook didn't...
As a follow up to the 3 Social Media Tips I've shared with you this month, I have a Twitter Tip for Businesses. First off, did you catch my comments that Twitter is often best used as a customer service tool instead of a promotion tool for most businesses, like the...
Let's review: 3 Social Media Success Tips for 2014: Focus on the Best Metrics for Your Business. Listen to Others, but Determine Your Path Devote enough Resources to Make it Worthwhile. This 3 part series is based on my 10 months of working in the Social Media...
Here's the tips I shared last time: 3 Social Media Success Tips for 2014: Focus on the Best Metrics for Your Business. Listen to Others, but Determine Your Path Devote enough Resources to Make it Worthwhile. Today, let's explore number two. Before I took the social...
Time to spill some beans. I spent most of last year running the social media output for a $50 million Internet retailer. From February 2013 through November 2013, if it appeared on Facebook, Pinterest, Twitter, Tumbler, or one of our blogs, I was the one responsible...