It's a question I've been asked over the years, "Scott, why are you active on social media?" is the summary of the questions I'm often asked: Why do you tweet? Should I be on Linked In? Do you really see a return on your investment with all those blog posts? Nobody...
Time for a quick Twitter Tip... If you want to build a bigger Twitter Following or Twitter Community, share your Twitter conversations. There is a very simple way to do this and most folks are unaware that some of their tweets have a limited reach. If you were to...
Is the one that works for you. Before you can declare your efforts a success or failure, you need to know what you want to measure and why. What I do for myself is different from what I was doing when I worked for a multi-million dollar internet retailer. When I...
There is a fine line between doing too much and not enough online, Actually there is a zone that is just right for you. And it's different for each person. I was reviewing my online blog activity and noticed that cranked out a lot of content between 2008 and 2011....
There are tons of articles that claim to know the secret sauce that will make you immensely popular and wealthy with social media. This isn't one of them. Popularity and wealth are shallow goals in my opinion. However they may be a result of doing others things. I...
What would you do if you lost all of your digital data? Over the past 11 years I have been buying my own laptop and desktop computers, I have never had a hard drive crash. Maybe it was because I was buying a new machine every year or two and so I didn't wear them out....
I've heard people say social media doesn't work and my 1st question is, "Why do you say that?" Often it because whatever their expectations were, they were not met. One of the expectations has to do with people reading what they post. It could be a blog post, a news...
It's a LinkedIn sort of week for me. Tuesday I was at a luncheon that was inspired by one of my LinkedIn connections and Thursday, we are going to be talking in a staff meeting about effective ways to use LinkedIn in the sales world. It seems like there is a new wave...
From a conversation on Facebook: I did a presentation a few years ago at Huntington University about branding etc.... I recall one point was social media gave everyone a voice. Years ago you had to call in to a radio show, or write a letter to the editor and perhaps...