Today a word of warning if you are buying television advertising. Especially ads on your local TV station. I'll start with the bottom line: Ask for Specific Audience Numbers that tell you how many people will see your commercials. And Beware of Fudgers. Last month,...
I saw another statistic last week that makes me glad I don't work in the television business. The article from AdAge.com starts with the headline, "Televisions Are No Longer the Screen of Choice for Kids". Who are the kids they are referring to? Well, it appears that...
A couple weekends ago my wife asked me to vacuum a couple of rooms, which is normally no big deal. But things got a little complicated when I tried to plug the vacuum in to the first "outlet". It was next to a chair in a spare bedroom and even though I couldn't see...
At the end of 2014, I, like many of you, took stock of my year and decided to make some changes for 2015. Some of those changes involved my online activity including this website. I am continuing to prune my Twitter connections and expand both LinkedIn and Facebook...