Continuing the conversation about Mass Media from the other day... 50 years ago it was easy to decide where to advertise. There were fewer options and each option had a significant audience. Today there is no one media that reaches everyone and each media outlet...
It's a fascinating discussion when I ask people about their media habits in 2016. A lot has changed over the years with more options than ever and sometimes people ask me a variation of this question, Is Mass Media Dead or Thriving? It is actually thriving but in...
My radio station WOWO Radio in Fort Wayne, Indiana, just released a new smartphone app as one of our improvements for 2016. You can find it here for Android and for those of you Apple fans, go here. We just revised our website this year too with a cleaner, less...
Recently with all the ups and downs in the market, mostly downs, I received a note from my broker not to worry, all will be okay. That's great, but I'd rather have someone tell me how to earn money instead of lose it or gamble with it. Another email I received this...
Before I started this article I Googled, Advertising vs. Marketing, and came up with several quotes. Before I share them, here's my simple truth that I live by: Everything that you do is an element of your marketing. Advertising is the paid portion of it designed to...
It's been 13 years since I returned to radio in Fort Wayne. Every year there have been changes somewhere on the dials. Today and the last few weeks are true to form in that aspect. Some stations made some changes and some listeners are upset. But here is something...
Last time, I shared with you two very different ways to buy advertising. Today, I'll teach you the simple way to buy radio advertising. It's pretty smart too. Buy an audience that you can dominate and create top of mind awareness. For this example, I'm going to use...
Creating an online personal brand is a mystery to many people. That includes me. Except after 10+ years I have some insight that I can share. First off, each of us has a personal brand. A personal brand is simply an identity, not necessarily one that you create...
I've spent more than half my life earning a living in the radio business. From my early days as a teenager getting my licence from the Federal Communications Commission (3rd Class with a Broadcast endorsement) to today as a member of the WOWO advertising sales team,...