It's hard to believe the first couple of months of 2017 are over. At the end of 1999, I was working on the air at a local radio station and there's a recording of me (called an air-check), talking about the Prince song 1999. When that song came out in 1982, I played...
It's the old quantity versus quality debate that can apply to any situation. Dating... do you want lots of girl/boy friends or just one that rises above the rest? That's the whole premise of the Bachelor television show. In fantasy world being surrounded by a lot of...
Man, am I going to catch some heat on this one. Unless you read all the way through this piece. But if you are all about the tech and ignore the rest, you may win for a moment, but not forever. What am I talking about? My usual stuff, marketing, media, advertising and...
If you are a local business that bought advertising time on your local Fox TV affiliate to air in the 2017 Super Bowl, I'd like to talk to you about the money you wasted. If you are a business that bought advertising time on the Fox TV Network for the 2017 Super Bowl,...
So really...Is Traditional Media Dead? I'm going to look at this subject from a marketers perspective. And a consumers viewpoint. And focus on just one piece of the traditional media, daily newspapers. Lots of businesses rely on traditional media and advertising...
Over the next 5 weeks, I am sharing the 5 most shared articles I've published in the past 12 months. As we prepare for the final week of the 2016 Election cycle, this look back on the 2015 election still has some truths to consider: WOWO Radio in Fort Wayne is...
It's a question that some people ask out loud and others may not ask me directly but they are thinking, "Why Does a Radio Guy Also Sell Digital Marketing Solutions?" Excellent question. Here's the answer. My background is in radio. From the time I was 16 until I was...
I recall a few years ago watching the Emmy awards and wondering if any of the major broadcast networks were going to win any awards. By broadcast networks, I mean the networks that you can watch over a traditional television without cable or internet. In most cities...
I'm just going to toss out a few items and you can fact check them if you want because I'm not going to hyperlink the sources, there's too many and I'm sort of busy these days. I want you to answer a question... that question is what are you doing differently? If you...