What is the very best form of advertising? I was asked a similar question recently. I belong to a business networking group that limits membership to just one person from each business category and I sort of occupy two categories. Radio Advertising with WOWO Radio...
A new survey of nearly 5,000 Americans sheds some light on where we get our news. Comparing 2017 to 2016, we see some slippage and some increases. Not surprising to me is that the increases are related to our pocket computers, those devices you and I call our...
NewsTalk 1190 WOWO Radio in Fort Wayne, Indiana is going to be 100 years old soon. Despite the most recent doomsday report that AM and FM radio stations would be obsolete before WOWO hits 100, I'm here to present some real reasons that the report is both right and...
Where do you get your local news? Is traditional media dead yet? These two questions have been on my mind for quite awhile and then last month we learned that a Fort Wayne news institution was making a major change: The News-Sentinel is ending distribution of its...
Television viewing habits continue to shift. Have your advertising expenditures shifted too? It's time to examine the trends for your business. 200 Channels and there is nothing on The TV shift is real in 2017 and will only continue in the years ahead. Television...
Today, a common sense approach to buying advertising that nearly anyone can figure out. You can out smart the media buyers at the advertising agencies if you simply consider How to Use Habits to Buy Advertising. I used to work with media buyers from advertising...
About 18 months ago I wrote a list of some of the advertising options I offered as a member of the WOWO Radio Advertising Sales Team. Time for a fresh spin and update and if you want to listen to the podcast version instead, click here or scroll down to the end of...
Yesterday I was reading an article from MarketingCharts.com so you don't have to, no, really I do enjoy looking at this kind of stuff and pulling out some of the highlights. It relates to an upcoming podcast episode and article I wrote that will be debuting in a...
At the end of 2016, I was preparing to launch a podcast version of the weekly articles I have been writing and publishing on The Genuine ScLoHo website and this is the very first episode that you can also listen to. Here's the link to this episode. Now that we have...