Where do you get your local news? Is traditional media dead yet? These two questions have been on my mind for quite awhile and then last month we learned that a Fort Wayne news institution was making a major change: The News-Sentinel is ending distribution of its...
Television viewing habits continue to shift. Have your advertising expenditures shifted too? It's time to examine the trends for your business. 200 Channels and there is nothing on The TV shift is real in 2017 and will only continue in the years ahead. Television...
Today, a common sense approach to buying advertising that nearly anyone can figure out. You can out smart the media buyers at the advertising agencies if you simply consider How to Use Habits to Buy Advertising. I used to work with media buyers from advertising...
About 18 months ago I wrote a list of some of the advertising options I offered as a member of the WOWO Radio Advertising Sales Team. Time for a fresh spin and update and if you want to listen to the podcast version instead, click here or scroll down to the end of...
Yesterday I was reading an article from MarketingCharts.com so you don't have to, no, really I do enjoy looking at this kind of stuff and pulling out some of the highlights. It relates to an upcoming podcast episode and article I wrote that will be debuting in a...
At the end of 2016, I was preparing to launch a podcast version of the weekly articles I have been writing and publishing on The Genuine ScLoHo website and this is the very first episode that you can also listen to. Here's the link to this episode. Now that we have...
It's hard to believe the first couple of months of 2017 are over. At the end of 1999, I was working on the air at a local radio station and there's a recording of me (called an air-check), talking about the Prince song 1999. When that song came out in 1982, I played...
It's the old quantity versus quality debate that can apply to any situation. Dating... do you want lots of girl/boy friends or just one that rises above the rest? That's the whole premise of the Bachelor television show. In fantasy world being surrounded by a lot of...
Man, am I going to catch some heat on this one. Unless you read all the way through this piece. But if you are all about the tech and ignore the rest, you may win for a moment, but not forever. What am I talking about? My usual stuff, marketing, media, advertising and...