Lead Like Jack Considered one of the greatest CEOs of all time, Jack Welch passed away on March 1st, 2020. Jack was the CEO of General Electric (GE) from 1981-2001. He is known for changing the way leaders lead. His style was to hire the best people, let the people...
…his team did an analysis looking back to 2001 and said “the number is actually worse” — noting that prime-time television ratings have declined 78% while ad rates have increased 180%.
Not all advertising venues are created equal. The idea of an ad is an ad is an ad is like saying a cow is a cheeseburger is a filet. Yes they are all forms of beef, but with big differences. In Fort Wayne, I've worked in the radio advertising world since 2003. I have...
Photo provided by WOWO.com There are a lot of postings online about the sudden and unexpected passing of my friend and co-worker Charly Butcher. I took some time to find some video's that give a glimpse into the Charly we all know and love, but first a run-down of...
The President does his annual State of the Union Address, the Governor and Mayor of Indiana and Fort Wayne do their annual State of the State and City Addresses, so how about a look at The State Of Media Advertising? As we wrap up the 1st quarter of 2018, several...
We are well into 2018 and I have a very important question: How's Your Online Visibility? When was the last time you did an overhaul of your website? If it's been more than 18 months, your business is hurting. I sell a variety of radio and digital advertising...
If I asked you to Name Your Favorites in a number of categories, depending on the category, you could easily rattle off your top two or three, right? Here's an example: Name your favorite food. I'll wait a second. Depending on where in the world you live, and how...
TV Audiences Are Shrinking was the title of a story I wrote a decade ago, and unfortunately, the major television broadcast networks are still getting clobbered. There was hope for some Television folks that in the age of cord cutting, as people dropped their cable TV...
As many of you prepare your business for 2018 and are wondering about Social Media marketing, here's some numbers that were shared by Mediapost. Remember that these are just numbers and you really should talk to a professional about what this means for your...