Photo provided by WOWO.com There are a lot of postings online about the sudden and unexpected passing of my friend and co-worker Charly Butcher. I took some time to find some video's that give a glimpse into the Charly we all know and love, but first a run-down of...
ScLoHo’s Media
The State Of Media Advertising 2018
The President does his annual State of the Union Address, the Governor and Mayor of Indiana and Fort Wayne do their annual State of the State and City Addresses, so how about a look at The State Of Media Advertising? As we wrap up the 1st quarter of 2018, several...
How’s Your Online Visibility?
We are well into 2018 and I have a very important question: How's Your Online Visibility? When was the last time you did an overhaul of your website? If it's been more than 18 months, your business is hurting. I sell a variety of radio and digital advertising...
Name Your Favorites
If I asked you to Name Your Favorites in a number of categories, depending on the category, you could easily rattle off your top two or three, right? Here's an example: Name your favorite food. I'll wait a second. Depending on where in the world you live, and how...
TV Audiences Are Shrinking (still)
TV Audiences Are Shrinking was the title of a story I wrote a decade ago, and unfortunately, the major television broadcast networks are still getting clobbered. There was hope for some Television folks that in the age of cord cutting, as people dropped their cable TV...
Social Media Stats and Marketing
As many of you prepare your business for 2018 and are wondering about Social Media marketing, here's some numbers that were shared by Mediapost. Remember that these are just numbers and you really should talk to a professional about what this means for your...
What’s the BEST Form of Advertising in Fort Wayne?
What is the very best form of advertising? I was asked a similar question recently. I belong to a business networking group that limits membership to just one person from each business category and I sort of occupy two categories. Radio Advertising with WOWO Radio...
Survey Says: Where we get our News
A new survey of nearly 5,000 Americans sheds some light on where we get our news. Comparing 2017 to 2016, we see some slippage and some increases. Not surprising to me is that the increases are related to our pocket computers, those devices you and I call our...
Why WOWO Radio Will Outlast The Naysayers
NewsTalk 1190 WOWO Radio in Fort Wayne, Indiana is going to be 100 years old soon. Despite the most recent doomsday report that AM and FM radio stations would be obsolete before WOWO hits 100, I'm here to present some real reasons that the report is both right and...