I bought my local newspaper on a recent Monday and was saddened by how tiny it has become. About 8 years ago, I was able to get custom circulation reports for the two local daily newspapers from my connections at the Radio Advertising Bureau. I watched as the number...
This week I have a message to those people who are in the advertising and marketing world and I am going to also apply it to those of you who are simply in the business world. The message is one your parents, pastor and teachers told you repeatedly from the time you...
Are you in the radio business? Join us for this very special national event that I'm honored to be a part of "The 2022 Sales Lift-Off" January 13th ! Join us live on the Clubhouse app next Thursday, January 13, 2022, @ 2 p.m. Eastern/11 a.m. Pacific for a...
As we approach the end of 2021, I'm looking to add to my advertising sales team at WOWO Radio. I just started running a radio ad that mentions a $5000 sign-on bonus going to the next person who qualifies that I hire. Here's the text of the ad or if you would like to...
Now that we've made it this far in a once in a century pandemic, I thought I'd share with you a piece that I wrote for radio insiders. First, the backstory. This summer, radio consultant Loyd Ford reached out to me to be a guest columnist on his website that is...
Of the 5 senses most of us are born with, some have different filtering properties. Those 5 human senses are Taste Touch Sight Hearing Smell Some of these might diminish as we get older, the most common ones are sight and hearing. Others vary depending on the...
Here we are in the middle of June 2021 and this weeks article and podcast is a little different from my usual weekly updates. Today an update on what is going on at WOWO radio in Fort Wayne, Indiana, from an insiders perspective as we peak behind the curtain and give...
The final weeks of 2021 are here and I have an update for you. I just started running an ad for an advertising sales account executive to join my team at WOWO. And I've included a healthy hiring bonus. Here's the text of the radio ad: It’s true. Everyone is hiring....
Last week I shared with you the "rule of 3". It's a standard rule in communication that says in order for a message to really be remembered, you have to hear it 3 times. Feel free to go back and read about how this is used in teaching and preaching. In the advertising...