About once a year I share some insider information about the state of radio, specifically WOWO radio, the primary radio station I've represented since 2013. Today's the day for an update. A lot has happened the past 11 years I've been here. WOWO had their 90th...
Sometimes technology comes before it's needed and then there is a triggering event that propels that emerging technology towards mainstream use. This is the story of QR codes. Do you use them in your business? They've been around for quite awhile and some of the early...
When you are good at something and recognized as being good at it, but you've stepped away from it and now the challenge to return to it comes up, what's your response? That's the position I found myself in earlier this month and it's a position that I've been in...
For those of you who are reading this and wondering what's the deal with the number 300, I'll tell you. If you are listening to this podcast, you already have a clue from the introduction I gave. Since 2017 I have written, created, produced and published the Scott...
It's been two full decades that I've been in the advertising, media and marketing world in Fort Wayne, Indiana, non-stop. During the past twenty years, there have been a lot of changes in technology and how the world operates. However, no matter what the...
As I write this on February 13th, not quite 24 hours have passed since I watched Super Bowl 57 and yet the impact of that game is reverberating in my world. I had no skin in the game, even though the thought crossed my mind to wager since it's now legal, but I...
I bought my local newspaper on a recent Monday and was saddened by how tiny it has become. About 8 years ago, I was able to get custom circulation reports for the two local daily newspapers from my connections at the Radio Advertising Bureau. I watched as the number...
This week I have a message to those people who are in the advertising and marketing world and I am going to also apply it to those of you who are simply in the business world. The message is one your parents, pastor and teachers told you repeatedly from the time you...
Are you in the radio business? Join us for this very special national event that I'm honored to be a part of "The 2022 Sales Lift-Off" January 13th ! Join us live on the Clubhouse app next Thursday, January 13, 2022, @ 2 p.m. Eastern/11 a.m. Pacific for a...