As a follow up on last weeks article and podcast episode, Today I'm going to share information regarding the last ratings data we have for the Fort Wayne, Indiana market pertaining to radio station listenership. This data was collected last Fall and is the most recent...
Twice a year the international recognized research company, Nielsen does a deep dive into radio listenership in the Fort Wayne Indiana metro and then legitimate radio station companies and advertising agencies can purchase access to those results. The part of Nielsen...
Since 2013, I've worked for WOWO radio in Fort Wayne Indiana. This is WOWO's 100th birthday this year and for the past 3 decades WOWO has been a news/talk radio station. It's a legendary station with most of 100 years being broadcast on 1190AM. WOWO can also be...
About once a year I share some insider information about the state of radio, specifically WOWO radio, the primary radio station I've represented since 2013. Today's the day for an update. A lot has happened the past 11 years I've been here. WOWO had their 90th...
Sometimes technology comes before it's needed and then there is a triggering event that propels that emerging technology towards mainstream use. This is the story of QR codes. Do you use them in your business? They've been around for quite awhile and some of the early...
When you are good at something and recognized as being good at it, but you've stepped away from it and now the challenge to return to it comes up, what's your response? That's the position I found myself in earlier this month and it's a position that I've been in...
For those of you who are reading this and wondering what's the deal with the number 300, I'll tell you. If you are listening to this podcast, you already have a clue from the introduction I gave. Since 2017 I have written, created, produced and published the Scott...
It's been two full decades that I've been in the advertising, media and marketing world in Fort Wayne, Indiana, non-stop. During the past twenty years, there have been a lot of changes in technology and how the world operates. However, no matter what the...
As I write this on February 13th, not quite 24 hours have passed since I watched Super Bowl 57 and yet the impact of that game is reverberating in my world. I had no skin in the game, even though the thought crossed my mind to wager since it's now legal, but I...