As a member of the WOWO radio advertising sales team, I have some insider information to share with you. As a member of the Fort Wayne, Indiana community for the past 20 years, I have some insight to share with you. As a marketing professional who has worked for other...
I offer both radio advertising services with WOWO radio in Fort Wayne, Indiana and digital marketing services via our Federated Digital Solutions division. But today, I'm going to break the hearts of my digital marketing friends with the declaration that: Radio...
The President does his annual State of the Union Address, the Governor and Mayor of Indiana and Fort Wayne do their annual State of the State and City Addresses, so how about a look at The State Of Media Advertising? As we wrap up the 1st quarter of 2018, several...
I bought a car this month and thought I'd share some lessons for you and your business in this essay I'm calling Selling a Salesperson. While I am keenly aware of the process because of my profession, the general public is more aware of the tactics too than ever...
If I asked you to Name Your Favorites in a number of categories, depending on the category, you could easily rattle off your top two or three, right? Here's an example: Name your favorite food. I'll wait a second. Depending on where in the world you live, and how...
Word of Mouth with a Bigger Mouth. That's a pretty accurate description of the non-traditional advertising options I use with WOWO radio that go beyond what any other advertising medium offers. Before I go into the details, I'm going to share a couple of highlights...
I was recently asked to share an infograph with you which prompted what I am writing today, Is Bigger Also Better? I'm going to limit my thoughts on the subject to the business world and some personal insights too. First the infograph: Courtesy of: EP Capital Anything...
Women and WOWO radio, a topic that I've talked about for nearly 15 years. Today, I have some insight that business owners, especially retailers need to know. When I started in the radio advertising business in Fort Wayne, Indiana in 2003, I worked for a competing...
I am constantly surprised that smart people fall for Click-Bait and Fake News these days. Even more, I'm surprised at the websites that allow this on their pages. Today I was visiting the newly redesigned website for one of my former hometown newspapers, the...