ScLoHo’s Fort Wayne | The Genuine ScLoHo aka Scott Howard

Once in a Lifetime Eclipse

by Scott Howard | Apr 29, 2024 | Marketing and Advertising Insights, Really? The Personal ScLoHo, ScLoHo's Fort Wayne, The Not-So-Secret Writings of ScLoHo

It’s been a few weeks but on April 8th millions of us in the United States were in the path of a solar eclipse.

Here in Indiana, the main event was shortly after 3pm as the moon blocked the light from the sun for a few minutes.

Where I live, Ft. Wayne, Indiana, we were in the 99.9% of total blackout and I was going to attend a rooftop viewing party locally.

However a few days before, my daughter who lives in Colorado told me she and her husband and kids were making the trek back home to witness it first hand and they were going to a rural spot south of Ft. Wayne where her in-laws lived and could we join them?

Yes was the answer and like many others we made a drive to see the world go dark in the middle of the afternoon.

It was a cool experience and likely the last solar eclipse I will witness first hand in my lifetime considering the next one for where I live is in 2099 and I’d be well over 100 years+ old.

There were plenty of crazy people predicting the 2nd coming of Jesus, or the rapture, or other things that most of us ignored. For the most part, this was an event for the masses without any political division or any other of the things that can divide people.

Instead, it was a day where all people could enjoy the same thing without a lot of spin. Oh there was a lot of hype and some news organizations went overboard warning people to be prepared for the worst.

But it really was nothing more than a natural, predictable occurrence that was available for anyone to witness first hand either in person like we did or on screens like many others did.

And that my friends, was a refreshing change from the multiple divisions this world seems to foster.

I’ll toss in a marketing tidbit… Be honest about how you promote things in your business. Once in a Lifetime can only occur once every 75 years or so. And remember the old adage of Underpromise and Overdeliver. This year’s eclipse was like that for me and hopefully you too.

What Happened to Our Newspaper?

by Scott Howard | Jan 22, 2024 | Marketing and Advertising Insights, ScLoHo's Fort Wayne, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard

I get to work with all kinds of businesses, new ones, old ones, online only and brick and mortar only along with many that are some kind of combination of all these factors.

This is the final few months for one of my favorite clients in Fort Wayne, a retail shop that has sold coins since 1976. They used to also sell stamps and then switched over to jewelry along with the collectable coins and related supplies. They were a big advertiser in the local newspaper when they began and only in the past decade have stopped their newspaper ads.

The reason they are closing is their business has changed. Michelle is the youngest of the owners at 58 and her partners are 70+. When their lease expires this summer, they will have liquidated all the gold, silver and collectables and either retired or picked up something else to do with their time.

The store closure is a sign of the times as many businesses have closed as the owners have decided to call it quits. Some are sold to new owners, some are passed down to another generation, but those that last have made some changes over time.

Another client of mine recently completed an ownership transition as the previous owners sold the company to some of the management staff. That company is over 70 years strong and will continue for a few more decades I predict. They also used to run newspaper ads and don’t anymore.

Two decades ago when I returned to the radio advertising world in Fort Wayne Indiana, the major media sources that you could use to advertise with were radio stations, television stations and newspapers. Fort Wayne had a pretty healthy newspaper business with both a morning paper and afternoon paper and it was filled with ads and local news.

This would have been 2003. We had the internet, but MySpace was the primary Social Media platform until Facebook launched a couple years later and grew to be the dominant online site in the world.

Traditional media has made adjustments, as radio and TV have evolved and added services to keep and grow their audiences so businesses could continue to advertise and invite those viewers and listeners to spend money with them.

Newspapers however have not faired as well.

Earlier this month, on Facebook, I posted a picture of the building that used to house our two daily newspapers. All day long and for a few more days, people were commenting about how much has changed with the newspaper business.

For starters, the afternoon paper finally ceased publication a few years ago and more recently the morning paper dropped from publishing 7 days a week to just 6 with a combined weekend edition for Saturday and Sunday.

As I was sharing some of my insider knowledge about the reasons the newspaper has become so small with a fraction of the number of pages, I decided to also share some data that I received with actual numbers.

For a long time the Radio Advertising Bureau was able to provide me with personalized reports that were verified and audited for our local papers. My access to this service ended in 2015 but the numbers tell the story.

In a snapshot in the time from 2009 to 2014, the number of households in our area climbed 2.6%. That’s good.

Newspaper subscriptions to the morning paper fell by over 34% during those 5 years. The number of subscribers to the afternoon paper declined by over 40% in those same 5 short years. In an attempt to hang on, the newspapers increased their advertising rates on their rate card by 18.5 percent. That’s bad.

If you were unable to cut a deal with the paper you were paying over 18 % more to reach between 30% and 40% less people than you had 5 years before. That’s a spread of over 50% that is not in your favor if you were a newspaper advertiser.

This downward spiral of decreased subscribers which lead to decreased ad revenue (despite the attempted ad rate increases) has lead to less pages in the daily paper. Less reporters too along with less people overall. In short, that’s what happened to our newspaper.

The last set of circulation numbers for the afternoon paper was less than 13,000 and the morning paper 42,000. Population figures in my reports indicate there were over 300,000 people in our area back in 2014.

I tell this not to gloat about how great radio is compared to our papers.

While it is true we have more radio listeners to WOWO and our sister stations at Federated Media then the remaining paper has subscribers, and I can help you invite those listeners to become your customers…

… I am saddened by the demise of our local paper. The journalists and the people who supported them are a type of news media that needs to find a way forward. Long form investigative reporting along with seeing the news about your family or neighbor making a positive impact, that’s good news worth keeping alive.

Make The Right Adjustments

by Scott Howard | Aug 30, 2022 | Marketing and Advertising Insights, ScLoHo's Fort Wayne, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard

“We gotta do something”

That’s been the theme for 2022 from many business people.

So they prepare to Make Adjustments.

Making Adjustments is neither good or bad. Actually it is something that all of us are doing all the time.

The question that often comes up is “What adjustments are we going to do?”

I urge you to stop for a moment and take a few deep breaths before making any decisions.

As hard as it is, now, more than ever, is time to remove emotions from your decision making process.

Emotions can be temporary, and decisions can have lasting consequences.

If you are running a business and you don’t have a strategic plan in place, it’s time to create one.

If you have a plan, but it was created before March 2020, it’s time to review it and see if it needs updated.

If the plan you created isn’t working right now, it’s time to see why and take a look at the whole picture.

For nearly 6 years I have served on the Board of Directors of Homebound Meals of Fort Wayne and I am in my final 6 months. Besides myself, there is one other board member who has been there as long as me and his term expires early next year like mine. The organization has been around since 1971 and during that time there have been dozens of board members, hundreds of volunteers, and thousands of recipients of the lunch time meal program.

Their mission has never changed. The strategy and tactics used to fulfil the mission have certainly evolved over time including the last few years. I am confident that the partnership between the board and Executive Director will keep the organization around for many more decades as people come and go.

Making the right adjustments is also something I have seen take place at the church my wife and I attend. We’ve been members for nearly 20 years and have seen numerous changes take place in leadership as some Pastors retire or are called to other places to serve. Besides the church, we also have a school and they have had people changes too over the past 77 years too. This summer their Executive Director, Mark Lange stepped down to move forward with other areas he and his wife Sue are being called.

I bring up Mark’s name specifically because I’ve known him and his wife Sue since I was 13 years old and we went to the same high school. Our church and school, Holy Cross Lutheran in Fort Wayne was going thru some transitions that many older churches have gone thru and that was simply changes in the make-up of the congregation that was part of what was going to have an impact on the finances of the church and school.

A few years ago, I was one of a dozen who were asked to serve on a task force to explore the future needs and future circumstances using demographic studies, internal surveys, and antidotal stories. Mark showed me how each year we had a financial plan and each week he would release numbers that showed how our income compared to the plan. He also included the actual expenses which were the reality of what was spent and I learned in my conversations with Mark how we were making adjustments as the year progressed. Besides having the initial plan or budget, we also had a plan on what adjustments to make as needed.

No matter what business you are in, there are a few things you need to always include in your plan:

Products and Services to sell
Have the People and Infrastructure to create those Products and Services
Invitations to potential customers to buy your stuff and ongoing marketing to keep those customers.

Some of you have had to change the portfolio of products or services you sell. I’m not talking about completely abandoning everything, I’m talking about making adjustments. Fast Food places that were short staffed ran drive-thru only and closed their dining rooms for awhile. Some restaurants limited their menu to their best sellers.

I’ve also seen some of you expand and not shrink. Two ways to do this have been to add more products to sell to your customers. One company added a second business that went hand in hand with their primary business and it’s created more opportunities.

The other way to expand has been to raise prices. Too many businesses have been afraid to pass along increases to their customers because they were afraid of losing customers. But inflation is one of the biggest headlines of 2022 and you really need to pass along your additional costs to your customers. They are expecting it. No, they won’t like it, but they will understand, (most of them). You will also lose some. A few years ago I told one of my clients that she needed to raise her prices which she resisted at first for those same reasons. However this is the ideal time to do it.

Some of the adjustments you may be tempted to make is to cut your advertising. To which I say, maybe. However the answer is probably maybe not.

It really depends on your overall strategic plan, not just current circumstances. While I sell advertising on WOWO Radio and lead a team of advertising sales pros, I’m also a marketing and advertising consultant. I want what is best for you and your company now and for the future. If we can help with using the advertising resources of WOWO radio and our online options… great. But I don’t want you to buy advertising from us or anyone that isn’t in your best interest.

More on what happens when you cut advertising in a future article. For now, I urge you to Make the Right Adjustments for the Right Reasons, based on a Strategic Plan, not emotion. Need help? Contact me.

The Giving Time of the Year

by Scott Howard | Dec 7, 2021 | Really? The Personal ScLoHo, ScLoHo's Fort Wayne, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard

Blessed to be a blessing is a phrase I heard a long time ago and right now I see a lot of it going on.

It’s a quiet Sunday afternoon as I compose these words for this weeks featured article on my website and podcast and I’m thinking about a multitude of things.

It’s now been 8 full years that I’ve worked for WOWO Radio, the first 6 as one of the Advertising Account Executives and for close to 2 years, as the General Sales Manager.

I grew up with WOWO, as thousands of others did too. In 2025 WOWO will turn 100 years old and when people hear I work at WOWO, nearly everyone has a story about WOWO to tell me.

It happened a few times this past Friday during the All American Stores #PumpForPennyPitch event.

But please, this is not about me, it’s just my personal story and the impact that WOWO and our listeners and our airstaff and all the supporting players have at this time of year.

Look, I started working in radio as a teenager and worked for our parent company, Federated Media in my 20’s, on the air at WMEE. WOWO was not owned by Federated Media back then, so while I’ve worked for our company a couple of times, it’s just been the past 8 years that I’ve worked for WOWO.

In between, I worked for other radio stations and some of them would do something nice around the Christmas Holidays for listeners.

But what struck me during my first week here in December 2013, was something that occured on a Friday afternoon when we were having our annual #PumpForPennyPitch event. I saw how at other stations, they gave cash and prizes away to listeners as an extra incentive for them to listen. But at WOWO, it was the listeners who were giving their cash to help others in the community.

The contrast, stuck with me and now every year, I make a point to come out and support our on air staff during the Penny Pitch events that occur over a 4 week period this time of year.

This year we kicked things off with a live broadcast of Christmas On Broadway and the lighting of the 40 foot Christmas tree on November 19th. Over 4000 people came to the event hosted by Steve Shine and it was our first opportunity for people to give to Penny Pitch this year.

Penny Pitch has been around for over 70 years and began when WOWO radio personalities Bob Sievers and Jay Gould received a letter requesting funds to purchase a special typewriter for a handicapped boy and they in turn asked for listeners to contribute their pennies. Penny Pitch evolved from helping individuals to helping local organizations that in turn help individuals.

My first Penny Pitch in 2013 was for the benefit of Turnstone, a local organization that wanted to raise funds to build ramps for handicapped individuals would needed them at their homes. I got to talk to Nancy, their CEO at the time along with some of the listeners who gave and hear the stories. As you can imagine, it was eye-opening.

Every year a different local charity is selected by the Penny Pitch Board of Directors. This is my second year serving on the board and it is not easy selecting from the numerous charities that apply.

The 2nd event each year to raise funds for Penny Pitch is the Bob Chase Memorial Hockey Game played on Thanksgiving evening at the Memorial Coliseum with our world famous Fort Wayne Komets Hockey team. WOWO and the Komets have a 60 year history together and the late Bob Chase was the voice of the Komets on WOWO until he passed away just a couple of years ago.

Event #3 is the gas station event that took place on Friday. We actually had it at 3 different All American stores in the area including on Lima Road on the Northwest side of Fort Wayne, just east of Fort Wayne at the All American store in New Haven and our live broadcast of the Pat Miller Program from 3 to 6 was at the Ossian All American store, just south of Fort Wayne. I decided to visit all three locations and got to talk with listeners and donors.

This coming Thursday and Friday is our big grand finale radio-thon for Penny Pitch. Both days, December 9th and 10th, our two local shows, Fort Wayne’s Morning News with Kayla Blakeslee and the Pat Miller Program will be broadcasting live from Sweetwater Sound, just like we did last year. Four hours in the morning and 3 in the afternoon each day with nearly all the program content focused on this years Penny Pitch recipient charity, the local Gigi’s Playhouse that needs to raise over $80,000 to purchase transportation to expand the services they provide as a downs syndrome achievement center. I bet we raise over $100,000 this year from our listeners.

When I titled this piece The Giving Time of Year, I know that WOWO listeners who can give a few cents will give again this year, just like the donors who give much bigger amounts. If you want to join them, here’s a direct link to give online: https://pennypitch.ejoinme.org/donate2021

Or perhaps you have other organizations you support. Perhaps it’s individuals that you give to.

All of us have something to give; time, money, an encouraging word, let’s all participate and you too will be Blessed to be a Blessing

Maybe it’s the Weather…

by Scott Howard | Jun 27, 2021 | Really? The Personal ScLoHo, ScLoHo's Fort Wayne, The Not-So-Secret Writings of ScLoHo

Going to do some personal reflections on this Sunday…

You may wonder, why? I thought this website was all about business, media and marketing stuff?!

Yes that has been the focus for the past several years but I’ve sprinkled in some personal posts too.

This habit of sharing words online for me began over 15 years ago with a couple of blogs. Those blogs are what launched my online reputation and then in October of 2011 I launched this website at the urging of my friend and one-time co-worker Kevin Mullett. Uncle Kevin as he became known affectionately in Fort Wayne for his wisdom and guidance in the web world, particularly social media.

Back to the beginning of my sharing online. It was in the days of MySpace, before Facebook… I launched 2, then 3 blogs plus a few more that were side projects. The original 2, were ScLoHo’s Collective Wisdom which shared articles and stories from others that I got permission to quote with a link back to my source. This was the media and marketing blog. At the same time I launched ScLoHo’s Really? which was my other thoughts and reflections. The 3rd blog I mentioned was inspired by a conversation with my wife who was encouraging me to write a book, and instead I launched The Not-So-Secret-Writings-Of ScLoHo as another marketing site that only were my own words to keep it different from Collective Wisdom.

I was cranking out a ton on content back in those days around 2010. 35 a week, I think was the tally according to the schedule I created for myself. No need to go back to those old blog sites unless you are really curious. When I started this website, I imported nearly 10,000 of the articles and they live here now too.

When I was doing multiple postings a day, I was also working full time in radio. All the online ScLoHo stuff was a non-paying side hustle, that in measurable dollars, cost me each year, out of my pocket. But it was my hobby, my passion, and it was creating my ScLoHo brand along the way. I don’t know all of the ways it has paid off, I know a few in that I’ve been invited multiple times to speak and teach at the University level which I find humorous and ironic. A long time ago I was in the running to be the Executive Director to lead a non-profit Christian radio station and in the final interviews I was asked about my college credentials.

I didn’t have the required minimum degrees, but was light years ahead of the other candidates. I told them to give me an Honorary Degree to fulfill their needs, but that wasn’t acceptable. Looking back, I am thankful for the course my life has taken.

Looking back today is sort of the theme for my writing this piece today. Outside in Fort Wayne, it’s sunny at the moment, but I’ve already been rained on. This kind of weather is expected all week.

2020 was not the year any of us expected, some are calling it the “lost year” because of the many times we catch ourselves talking about “…last year when we did______” but it wasn’t last year, it was two years ago in 2019.

My wife and I are both on our 60’s this year and it seems like time has flown by since she threw me a surprise party for my 50th. And it also seems like it could have been just months ago too.

Mental health has been a topic of conversation publically more than ever with the disruption in lifestyles and daily habits due to the pandemic. Personally, I believe I was doing fine. None of us knew what to expect but by June of 2020, I was returning to work in my office after nearly 3 months of working from a home office. My wife Kathy and I took advantage of the summer weather to live as normally as we had in years past, except with less close contact in person with friends and family.

This weekend’s sermon at our church we watched last night because it’s one of the options our church implemented in 2020. Pre-recorded online services are released on Saturday mornings and are available on YouTube. The pastor referred to a New York Times article from May, 2021: There’s a Name for the Blah You’re Feeling: It’s Called Languishing.

Many of you have felt this, and for me, it didn’t seem to fit.

Until it did.

Today.

This morning I did my usual Sunday morning run to the Firefly Coffee Shop that I’ve been doing for nearly two decades and as I was buying my coffee, I saw they taped an obit on the glass of a regular, Greg that died this month.

Except for the lost year of 2020, I would see Greg on Sundays hanging out, talking, working on the Sunday Crossword from the paper. Greg and I would chat and it was just one of those comforting pieces of your life that you don’t notice until it’s gone. According to the Facebook posts of the Firefly, Greg passed away just four days after his last Sunday visit, a shock to many.

Greg and I weren’t close, there were others that knew him much more than I did and yet, it’s rather eye opening when you realize that you’ll never exchange hello’s again with someone that was a part of your personal routine for years.

There are a couple of other regulars from the Firefly that are no longer around and their passing over the years was not entirely unexpected to me as they were pushing 80 years old or older.

I lost a best friend this spring that was nearly 80 and I shared that with you too.

I’ve got another younger friend we thought was being stubborn about not wanting to see the doctor for over a week who finally went and is getting treatment and should be recovering.

I have an optimistic attitude and that includes excitement and joyfulness for the days, weeks and years ahead. We are doing a combination of living in the moment, planning for the future, and embracing the past, something that I hope and pray you do too, no matter what your current age or status is.

By the way, as I get ready to publish this, I glanced over my shoulder out the window, and it’s getting dark with clouds again.

No need to get stuck there though, sunshine will return. It always does.

State of The Station for WOWO Summertime 2021

by Scott Howard | Jun 16, 2021 | Marketing and Advertising Insights, ScLoHo's Fort Wayne, ScLoHo's Media, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard

Here we are in the middle of June 2021 and this weeks article and podcast is a little different from my usual weekly updates.

Today an update on what is going on at WOWO radio in Fort Wayne, Indiana, from an insiders perspective as we peak behind the curtain and give you some insights.

First a bit about me, just so you know who I am and how I know what I’m going to tell you. I joined WOWO Radio in December, 2013 as the 5th person on a five person advertising sales team. WOWO is one of 6 radio stations owned by Federated Media in Fort Wayne, Indiana. I not only survived, but thrived. I won my first Feddy Award in 2014 for Supergoal. Feddy’s are the Federated Media achievement awards, like Grammy’s or Emmy’s.

As the years went by, I continued to grow and I won my second Feddy Supergoal Award in 2019 for Federated Media’s Fort Wayne division. These Supergoal awards are only given to one person each year in Fort Wayne and they do the same at our Federated Media South Bend division. I also won my third Feddy in 2019, but this was company wide, not just our division. This Feddy Award is Account Manager of the Year for our company.

The past nearly 8 years is just a portion of my background in radio, advertising and marketing. I started while I was in high school on the radio and worked for a few other stations on the air and on the advertising business side for a few decades. Finally, I will mention that right after I won my second and third Feddy Awards, I was promoted to become the General Sales Manager for WOWO Radio and now lead the team to help businesses connect with our listeners and convert them into customers.

Now let’s move on to what I really wanted to share with you.

WOWO radio is nearly 100 years old. 2025 will mark a century of WOWO radio. The past 20 or so years, WOWO has been a news and talk formatted radio station. Since I joined in 2013 we’ve had a couple of changes in our programming line-up:

Fort Wayne’s Morning News with Charly Butcher was on until August 2018 from 5am to 9am. Charly unexpectedly passed away while on vacation and our company had to scramble and plan at the same time. Charly was a beloved radio icon who I worked with when I was on the air at our sister station WMEE and when the opportunity arose for a new morning anchor on WOWO, Charly was given the opportunity which he handled marvelously. He was in his early 60’s when he died and Federated Media had a couple of guest hosts as they did a local and national search for his replacement. Turns out our news director, Kayla Blakeslee was selected and Kayla has been doing an outstanding job these past 3 years. Looking forward, Kayla has decades ahead of her as the host of WOWO’s fast paced morning news show. Her advertisers are getting results and her personal endorsement clients are thrilled.

National talk show host Glenn Beck kicks off the WOWO Mid-Day Double Play at 9am as he has for years. Glenn also will endorse local businesses, ask me about it.

Conservative talk show host Rush Limbaugh anchored the noon to 3pm portion of the Mid-Day Double Play on WOWO until February this year. He passed away a little over a year after announcing he had lung cancer. Rush was able to continue his radio show with a rotating cast of fill-in hosts in 2020 when he was off for treatment. After the announcement of his passing this year, the program continued with hosts playing clips from the Rush radio archives that were woven into the events of the day.

The Rush Limbaugh program was syndicated by Premiere Radio Networks and while we at WOWO waited to see what Premiere was going to do to replace Rush, we looked around to see what our options were. Should we wait and see or pick someone local? Is there someone that we should consider that another network was offering? A lot of activity was going on behind the scenes even before Rush died because we knew we would need a plan.

We needed a plan to satisfy two groups. The WOWO listeners who were loyal to conservative talk radio in the style of Rush Limbaugh for decades, was one group. We also wanted to give our advertising partners a radio show that they would want to continue to support. Now let me share with you something about that.

Not all of our advertisers would be called supporters of the conservative talk programming WOWO offers. But they see the value in inviting the WOWO listeners to their business. Advertising on WOWO is a great investment and I’ll have more on that in a moment.

Around the country over 1000 radio stations carried Rush and as we contemplated our options, we also knew the timing would need to be right. Rush listeners grieved and by continuing with the legacy Rush shows on WOWO, it helped them, I’m sure. We also did a poll to our database of listeners to see who they wanted and it turns out the listeners top choice was also ours.

Dan Bongino debuted on WOWO and hundreds of other radio stations on Monday May 24th and the response has been excellent. Dan’s show is not from the Premiere Radio Network so it created a bit of confusion when about three days after Dan debuted, the Premiere network announced they were going to pair Buck Sexton with a guy from the Fox Sports network to co-host from noon to 3pm. Dan did an excellent job of explaining that they were a different network and he wasn’t going anywhere.

I am very happy with Federated Media’s decision to add Dan Bongino from noon to 3pm and I think you will be too if you listen.

Afternoons on WOWO continue to be the Pat Miller Program. Pat marked a 20 year milestone on WOWO this year. He started out hosting a Saturday morning show on WOWO and then took over afternoons from 3pm to 6pm when that daily show became available.

Nights on WOWO continue with a tape delay (by three hours) of Sean Hannity’s radio show from 6pm to 9pm. We have one more change occuring starting next Monday night at 9pm. Mark Levin returns to WOWO. Mark is another national conservative talk show host that was on from 9pm to midnight when I started at WOWO and his return is welcomed by all.

Now that you know the line-up, what about our ratings?

Ratings are done by an independent company that surveys people in the Metro Fort Wayne area and provides us with monthly updates. During my time at WOWO, we have been either number one, two or three out of nearly 30 radio stations in the number that matters most, total number of listeners. It’s been at least 5 years since we were third and usually we were number two behind our sister station WMEE in total listeners ages 12 and older. We’ve always been the most listened to station for grown ups. Well the last rating update has WOWO as the most listened to radio station with over 100,000 listeners every week. Hat’s off to all of my co-workers in the programming department and news department for that outstanding accomplishment.

I was asked this week by the manager of one of the largest retailers based in Fort Wayne, how we are doing financially? Did we take a hit during 2020 and have we started to recover?

Here’s the answer: March 2020 was when the state of Indiana was told to stay at home to prevent the spread of Covid. Federated Media made some adjustments and also worked with our advertising partners to help them survive. Numerous times I have been thanked by our clients for our being sensative to their situations and it has paid off for both them and us.

WOWO’s goals are to not just beat 2020, but to grow beyond our 2019 pre-pandemic levels. We are doing it. I have some of the very best advertising and marketing people in our city working for me at WOWO. We hear it from our advertisers that we really listen, care and respond to what our clients need.

As you look forward to the rest of 2021 and the years ahead, my pledge to you is to continue that level of service and earn your trust month after month after month.

Email me if you would like more information, Scott@WOWO.com and one more item…

I am looking for just the right person to join our WOWO Advertising Sales Team. Email me Scott@WOWO.com and I can give you more details on what can be one of the most rewarding careers available in Fort Wayne, Indiana at WOWO Radio.

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