It's a perspective that I wish everyone had. The Lifetime Value of a Customer. Or to take it from the customers perspective, What Am I Worth To You? Two items inspired me to write and podcast on this topic. One was an article by Seth Godin. The other was a purchase...
In my continuing informal series of information about advertising with the radio station I work for, WOWO, in Fort Wayne, Indiana, I am going to share more research info that attempts to address the question some local business owners face: Should I buy radio ads or...
A study released this summer of over 500 consumers in the United States points out a reason why most advertising campaigns under perform. There are over a million advertising and marketing messages that we are exposed to each year and most of them are missing...
As we head into the unofficial summer season of June, July and August, the three months between Memorial Day and Labor Day, I want to address a headline I saw again and give you an insiders perspective on The Decline of Mass Media. Why talk about it now? Well,...
What's a ScLoHo Insider Extra? It's an extra article that I (ScLoHo) published that is not going to be available on the Genuine ScLoHo Media and Marketing Podcast. That's the Extra part. You as a follower, are an Insider. Before I began the podcast in 2017, I would...
This week, we are going to talk about a subject that goes beyond media and marketing, it's about being Authentic and Appropriate. The backstory on this subject is that being Authentic and Appropriate is how I strive to live my life. However I was recently talking to a...
It's important to note the difference between real long term changes and short term flukes. Just like it is important to know the difference between a new trend and something that is historically predictable. Since I write about advertising, media and marketing, I'll...
If I asked you to Name Your Favorites in a number of categories, depending on the category, you could easily rattle off your top two or three, right? Here's an example: Name your favorite food. I'll wait a second. Depending on where in the world you live, and how...
The Google Advertising Myth continues to live. Last month, a friend of mine that I see every Wednesday morning at a Business Network International breakfast meeting was telling me and another friend that the only advertising that worked for him in 2017 was Google. His...