Today I am going to share with you a piece of the Consumer Journey that every single consumer encounters before they spend money. They have to decide if they are going to be your customer, or someone else's customer. From your side of the sales counter,...
At the end of last year, I saw a few reports on the state of media and marketing for 2019 and want to share some insight from others again. Because, I can tell you plenty about the success of WOWO advertisers, but how about what others are using radio and...
Over the recent Christmas and New Year's holiday break, I was catching up on unread emails from 2018 and found this gem pertaining to trends for 2019 and beyond that says that radio listenership will be going up in the years ahead. Deloitte...
To kick off the brand new year, I am going to share with you stories of success that business owners from around the country shared last year. These are their stories of how they grew their profits using radio advertising to invite customers to their...
After the big holiday push from November through Christmas time, most restaurants experience a slow down in January, unless you prepare ahead of time. Restaurant News has a great article listing some of the special days and events that you can plan a promotion around...
Years ago, I worked for a group of radio stations that hired Wayne Ens to do research on TOMA in Fort Wayne, Indiana. TOMA is an acronym for Top Of Mind Awareness and if your business doesn't have it with your potential customers, you are living with an unfair...
I read a lot. Not as many books as I used to before the internet, but I read all kinds of stuff. I read everyday. I bet you do too. Sometimes I am asked by business people, what is the best day to advertise? Everyday is my usual answer. Recently I was reading an...
It's a perspective that I wish everyone had. The Lifetime Value of a Customer. Or to take it from the customers perspective, What Am I Worth To You? Two items inspired me to write and podcast on this topic. One was an article by Seth Godin. The other was a purchase...
In my continuing informal series of information about advertising with the radio station I work for, WOWO, in Fort Wayne, Indiana, I am going to share more research info that attempts to address the question some local business owners face: Should I buy radio ads or...