I'm going to keep it short this time as I continue my insight on Roy Williams Advertising Oversimplified.Points 4 and 5:Choose Who to Lose. Correctly-written ad copy will filter out the customers you don’t want and attract the customers you do...
Continuing my series based on Roy Williams article about Advertising Oversimplified with my thoughts on points 2 and 3...Roy talks about Mass Media and targeting your advertising message:They call it “mass media” for a reason: it reaches the...
Do you determine your future by only looking at your past? Or do you use your past merely as a benchmark, but it is not really going to limit your future? We are going to get personal today so join me and be honest with yourself. Today, I'm digging into my...
This is the first of a series of articles and podcasts that we're going to do based on an email from Roy H. Williams Roy is the Wizard of Ads and lives in Texas. A good 15 years ago I was introduced to him via his Wizard of Ad books and I have been a...
Last month when my wife and I were on vacation, the publication Mediapost shared a story that I was living at the moment.My wife and I are Baby Boomers.Our kids are Millennials.The business world, or more specifically the advertising world, is focused on...
If I were to ask a dozen people what REACH means, I am sure I would get at least 4 or 5 different answers, all depending on each persons life experience.You take the basketball player and they know that reach is important in being able to grab a loose ball...
…his team did an analysis looking back to 2001 and said “the number is actually worse” — noting that prime-time television ratings have declined 78% while ad rates have increased 180%.
We want young people, you know, the ones who have money to spend and are not stuck in their ways to come to our place.That was part of the conversation I had with a couple of business owners in their 40’s recently. Their Mom was in her late 70’s and still active in the family business.But these two brothers were having a hard time understanding who they should be inviting to spend money with them.
Are all advertising options equal? Of course not.Is a burger off the dollar menu at your favorite fast food joint equal to the $20 burger you can order for lunch at your local restaurant? Of course not. Today, I am going to do a comparison of advertising on WOWO radio in Fort Wayne with advertising on a local TV station.