For the past few years, President Donald Trump has called the major news media Fake News. Meanwhile the commentators on the networks and news organization he calls Fake, call the Presidents favorite channel Fake News. I'm not about to dive into a political rabbit...
Last month I was cleaning out my email inbox and found an article from 2018 from Mediapost that I had been saving for the future. Today is the future. As much as things have changed this year, I'm sure you'll agree that somethings have changed very little. The...
One Small but Powerful Word …but wait, if you call now, you’ll receive a second set of (fill in the blank) absolutely FREE! Buy two – Get one FREE! Free Delivery – Free Interest. Free this - Free that! There’s a reason some of the top advertising copywriters in the...
We all want to be loved and this Valentines Day week, I am sharing some info on how you and your brand or business can be loved. It starts with trust. Last month, MarketingCharts.com shared a report on The Building Blocks of Consumer Trust in Brands and there are a...
Want to know how to be ignored? Be Predictable. The Opposite is also true and we'll learn some little known advertising copy secrets as we continue with part 8 of a 9 part series based on Roy H. Williams Advertising Oversimplified article he wrote a few...
Maintaining a good relationship with your customers is critical to your lasting success.Roy H. Williams in his article on Advertising Oversimplified covered this:Most customers are repeat customers or referral customers. Mass media is the most efficient...
http://serve.castfire.com/audio/3655096/3655096_2019-07-06-181936.128.mp3 We're going to cover three of the 20 points of Roy H. Williams Advertising Oversimplified:Regardless of how you win them, it is costly to win a...
Sometimes business people want a proposal from me before we even talk about what they need or want. That's like going to a doctor and sayin, "Just give me some pills, the kind that everyone else is buying". That is more than ridiculous, it is stupid and...
I could have titled this: Dead Advertising Mediums. Read this from Roy H. Williams: Google is the new phone book. Like the Yellow Pages of yesterday, it is the principal resource for buyers who are currently, consciously in the market for a product or...