There are a lot of misconceptions about advertising that I find myself addressing repeatedly especially with new business people who ae taking their first steps into an advertising investment. Last month I read a column in Radio Ink by Pat Bryson that I'm going to use...
Facts are facts, right? Yes and no. When you look at numbers or other facts, it's often not enough to just look at the raw data. We can learn so much more by digging deeper and being curious. Curiosity is a term that came up in a recent conversation with a friend...
Is Radio still a viable advertising media in 2024? The TL;DR answer is yes. Last week I shared the story of the demise of our local newspapers over the past 20 years and my insider numbers. Today, I'll review the local radio scene and include some numbers from a...
What kind of disconnect in your business model do you need to fix this year? 4 years ago with the Covid-19 Pandemic shutdowns, there was a whole heck of a lot of disruptions as we were exploring the great unknown about a virus that we were told could wipe out a...
'Commutes Are Back' As Time Spent With AM/FM In Cars Hits Eight-Year High. That was the headline of an InsideRadio.com story last month and that's great news for those of us in the radio broadcasting industry. It's also fantastic news for businesses that want to reach...
I was born in the 1900's. I heard that line last month when comedian Nate Bargatze was hosting Saturday Night Live. Of course I didn't watch it live on Saturday night, I saw it a few days later because we have YouTubeTV as our streaming service and my wife was...
Let's jump into this topic headfirst with the reason I'm talking about this subject right now. Around July 5th, a new social media app, Threads was launched and it's been all over the news because... well.. the news media thinks it's newsworthy. Threads is connected...
When I say the word "Future", how far off in the future does your mind think? Is the Future 5 years away? Is the Future 20 years away? Is the Future next week or even next month? Does it hurt your brain to think beyond today? Here in the United States we live in short...
Numerous times I've talked about Trust being the biggest Human Relationship Factor that you and your business need to earn and protect when it comes to the success of your business in the eye of the public. I just saw an article published by MarketingCharts.com that...