I saw this over the weekend in a blog post from Seth Godin, and thought, yes, these are 7 Essential Marketing Questions to Ask Yourself before you start spending money to advertise: Every marketing challenge revolves around these questions WHO are you trying to reach?...
Since 2007 major newspaper publishers have been suffering declines in both readership and revenue. That's according to this article, which is filled with lots of depressing numbers for those in the print biz. The decline has actual been going on longer than 8 years....
As a business owner or marketing manager, you want to be smart with your advertising dollars and get the most bang for the bucks you spend. There are plenty of options, some better than others depending on what you are trying to accomplish. But first let's clarify...
Last month, this bit of information crossed my desk from a Mediapost newsletter: TV Gets Most Ad Spend; Digital Format Grows Fastest; Print Slips More Now these are predictions based on surveys. This is simply showing where the predictions to spending will go this...
Besides doing my own writing about media, marketing and what not, I also read other peoples thoughts on media, marketing and what not. Tim Miles and his crew send out a daily email that I subscribe to, filled with words of wisdom. About a month ago, Tim wrote Six...
Last week, Mediapost shared an article about advertising to baby boomers. My wife is in this age group and I'm just barely a part of this generation. Our parents have passed away, so it's impossible to ask them now what they felt like when they turned 50 or 60 but it...
I read an article from Advertising Age last week that says the loyalty programs that a lot of retailers use don't really work. At least when you define loyalty as someone being loyal to you above others. The way we are loyal to our families. My favorite coffee shop...
Sunday, I was cleaning out my unread email messages when I came across the following from Seth Godin: Almost no one There's a huge difference between "no one" and "almost no one". Almost no one is going to hire you. Almost no one is going to become a true fan. Almost...
ScLoHo's Collective Wisdom was a blog site that I curated for several years until I launched this website in 2011. The concept was simple. It was a collection of marketing and media wisdom written by others and republished on my blog. More about that in a second. But...