Earlier this month I decided to take a week off from writing fresh articles. Some people would simply not publish and be silent. I dug through my ScLoHo archives from 2008 and found a few worth updating and sharing like this from Roy Williams. Along with his books...
My how things have changed but stayed the same too. I've pulled another article from the ScLoHo 2008 archives. This was just before the 2008 Republican Convention. We now have the hindsight to see what happened. Some thoughts from Laura Ries: Now the Race is On This...
From the ScLoHo 2008 archives: From the Business Turn Around site: How NOT to embarrass your customer Providing a good customer experience isn't always about what you add to your business. Sometimes it's about what you take away - like the potential for a customer's...
I saw this bit of wisdom on his blog 10 days ago: Yes!, please and thank you Don't jerk people around Here's a simple marketing strategy for a smaller company trying to compete in a big-company world: Choose your customers, trust them, treat them well. Say yes. Bend...
Earlier this year, Google warned us that websites that they deemed not-mobile friendly would suffer a decline in their search engine organic results. Now we have data from Mediapost that shows us why this is important. The takeaway is simple. People are searching the...
A great article from Mediapost last week talking about my generation: 7 Things Marketers Can Learn About Boomers From 'Grace And Frankie' by Derek Dunham If you’ve already binge-watched the entire first season of “Grace and Frankie,” don’t despair. The...
Time to lay the groundwork for advertising on WOWO Radio. This is the place that has been my work home since the end of 2013. Today I'm kicking off the summer of 2015 version of Advertising with WOWO Radio. I'm 55. Technically I am a baby boomer, the generation born...
I saw this over the weekend in a blog post from Seth Godin, and thought, yes, these are 7 Essential Marketing Questions to Ask Yourself before you start spending money to advertise: Every marketing challenge revolves around these questions WHO are you trying to reach?...
Since 2007 major newspaper publishers have been suffering declines in both readership and revenue. That's according to this article, which is filled with lots of depressing numbers for those in the print biz. The decline has actual been going on longer than 8 years....