Recently I shared the story of the death of the newspaper industry. It was a combination of a personal story and an article about the financial health and business model of the newspapers that has attempted to stay alive by adapted to our technology driven world....
Awhile ago an article about Baby Boomers and Advertising arrived in my email and I saved a portion to share today with a disclaimer... This advice applies to all generations and the real question you and I need to answer is, Is Your Business Trustworthy? 10 Ways To...
This is week 3 of 5 weeks, I am sharing the 5 most shared articles I've published in the past 12 months. This is from the end of August: A few weeks ago, I wrote about the Lifetime Value of a customer. It's something that most new business people don't grasp because...
Do different generations consume and respond to marketing messages differently? It's a question that deserves examining and the big question, Is There A Generation Gap In Marketing? On one hand, I am not typical of my generation and on the other, I fit in perfectly....
A great article from Mediapost that I read this week was about Baby Boomers defying certain stereotypes, especially when it comes to tech and online activity. Since 1/2 of WOWO radio's huge audience is the Baby Boomer generation, it makes sense to share this with you...
Too often I see so called marketing experts who are trying to game the system and push some technology that they claim will beat the pants off everyone else and blah, blah, blah... What I look for when I see this stuff is are they also taking into consideration the...
I'm going to tell you a little story. A story about Collective Wisdom. Collective Wisdom is the name of the first blog I created in 2004, but Collective Wisdom has a deeper meaning: The best way to learn something is by learning from others. If you're smart,...
Another great article from Mediapost about the value of the Baby Boomer generation. The biggest demographic of listeners to my radio station, News/Talk 1190 WOWO in Fort Wayne, Indiana are the Baby Boomers. Here's some more information to help you understand WOWO...
A marketing tip for those born in the 1970's, 80's or 90's from Mediapost: Call Me 'Boomer' Language in the mature market space can be a minefield, with words like “senior” and “aging” getting a strong negative response. Some marketers have found ways to dodge the...