Last month a couple of research articles about marketing to different generations hit my inbox. One was talking about generational differences and the other was talking about similarities. So the title of this update, Everyone Needs A Little Love is based on what I...
I was reading an article from Mediapost that mentioned that baby boomers who are becoming senior citizens are not what you might expect. To illustrate their point they pointed out that at age 63, Christie Brinkley could be considered a "senior". She is a Baby Boomer...
Yesterday I was reading an article from MarketingCharts.com so you don't have to, no, really I do enjoy looking at this kind of stuff and pulling out some of the highlights. It relates to an upcoming podcast episode and article I wrote that will be debuting in a...
Friday I read Seth Godin's post reflecting on the move of the NFL team, the Oakland Raiders to Vegas. It's eye opening and worth sharing, that's one reason I'm sharing it today. It's also a subject I'll talk about more in an upcoming podcast and post on this...
I have been reading a series from Mediapost, What We've Learned About Marketing To Baby Boomers and this month they published part 3. Why do I care? First off, I've been studying marketing and advertising for 3 decades. 2nd, the radio station I work for WOWO, has a...
Years ago, a friend of mine named Anthony gave a presentation on the power of Word of Mouth via Facebook. It opened a lot of eyes. Businesses that were looking to advertise and get more customers started to rethink the way they were doing things with traditional...
A couple of tidbits of information that applies to the listeners of my radio station, WOWO, in Fort Wayne, Indiana. For the past 20 years WOWO has been a news/talk radio station, (out of 90+ years on the air.) Last month we received results from the rating service we...
The other day I shared an article that urged you to consider how customer focused you and your business are. Today, a deeper dig into some specifics. This great insight from Laurie Petersen arrived in my inbox from Mediapost this week about improvements each of us...
Is your business set up for your convenience or for your customers convenience? That's a question every business owner needs to answer. Depending on the specifics of your business, your answer will determine your level of success, not just this year but for years to...