I was recently asked to share an infograph with you which prompted what I am writing today, Is Bigger Also Better? I'm going to limit my thoughts on the subject to the business world and some personal insights too. First the infograph: Courtesy of: EP Capital Anything...
The Long Haul. The Purpose of Your Strategic Marketing is Always, Always, Always to be Known, Liked and Trusted Before You are Needed. I just stole that, well borrowed it from Tim Miles because he is so on target with that statement that I want you to hear it from...
Women and WOWO radio, a topic that I've talked about for nearly 15 years. Today, I have some insight that business owners, especially retailers need to know. When I started in the radio advertising business in Fort Wayne, Indiana in 2003, I worked for a competing...
As many of you prepare your business for 2018 and are wondering about Social Media marketing, here's some numbers that were shared by Mediapost. Remember that these are just numbers and you really should talk to a professional about what this means for your...
For most people who see, hear, or read your advertising, The Answer is No. And that is okay. Today we are going to talk about realistic expectations when it comes to advertising and marketing. Some of the people who sell advertising are not going to like what I am...
A new survey of nearly 5,000 Americans sheds some light on where we get our news. Comparing 2017 to 2016, we see some slippage and some increases. Not surprising to me is that the increases are related to our pocket computers, those devices you and I call our...
Lessons from Hurricane Harvey and Seth Godin that every business owner must learn. Sunday morning, after reading a few social media updates on Hurricane Harvey and checking the news sites, I was relieved to see that the friends I have in or near the path of the storm...
Today, I'm going to talk to you from my generational perspective and I have one question for you: Do You Want Our Money? I am a young Baby Boomer. I am also a WOWO Radio Listener. And I work for WOWO in the advertising sales department. That means I am the dude you...
Television viewing habits continue to shift. Have your advertising expenditures shifted too? It's time to examine the trends for your business. 200 Channels and there is nothing on The TV shift is real in 2017 and will only continue in the years ahead. Television...