Too often I see so called marketing experts who are trying to game the system and push some technology that they claim will beat the pants off everyone else and blah, blah, blah... What I look for when I see this stuff is are they also taking into consideration the...
I just finished reading an article on Medium about Influencer Marketing that claims, For Every $1 Spent on Influencer Marketing, A Brand Makes $6.50. But they are wrong. I'm not doubting the facts and figures they present, but I doubt that the return is what they say...
A co-worker asked me recently what I do to prospect. In other words, what do I do to find new advertising partners. My answer is different than what I would recommend others do because each of us have different connections and personalities and there is no...
Ironically, if you are here because of an email notification, it was a mistake and the real article will be published on June 15th. Sorry about that, enjoy your weekend.
You can't please everyone all the time. And you need to know what you can and cannot do. Check out this sales tip from RAB.com: Don't be bullied Sales trainer/motivational coach Paul Cherry Stand up to bullies, even when they're your customers. Some customers just...
This sales tip originally posted in a RAB.com newsletter is old school. However like many things that people used to do, like send hand written thank you notes, they are even more effective now than 30 years ago because they are more unique. This is about building...
Email marketing can be effective, but it can also be a waste of time and effort. Years ago I switched my own email provider to a Google based account because of their excellent spam filtering algorithms. My Yahoo account was filled with crap and Gmail was soooo much...
It was a Monday. December 29th to be exact. Just a few weeks ago when I was reviewing some of the people I had contacted in the past year and some that I was going to contact for 2015. I'm talking about business here. In my world that means advertising and marketing...
As I kick off a few changes this week for 2015, one of those is a weekly sales tip that will show up on Saturdays. Today's sales tip from RAB.com is one of my strengths, learn how to make it yours: Questions are the answer Sales author/trainer Paul McCord We've all...