Every once in awhile, it's good to take a look at what has helped you become successful and today is one of those days. In 2009 I wrote and published an article on 7 Sales Secrets that generated some national attention. I was 6 years into my position as an...
The Holi-daze are upon on and this is a weird and wonderful time of year. I've created a few items that you as a business person or marketing person, or what ever kind of person you are, you can take a look at and use to help you navigate the last few weeks of this...
It's still September as my fingers tap out these words. They are words of Irony and a couple of Marketing lessons for you and me. First, I'll share with you the full meaning of the title of this article and podcast, followed by a couple of examples and together we...
Today, I have a few key tips for anyone in the business of sales, which is not limited to people who sell for a living, but nearly all of us. The three words I want you to remember is: Help People Buy. This month, the company I work for, Federated Media, experienced...
I bought a car this month and thought I'd share some lessons for you and your business in this essay I'm calling Selling a Salesperson. While I am keenly aware of the process because of my profession, the general public is more aware of the tactics too than ever...
There is a simple concept that is overlooked by too many sales people, business owners, advertising gurus and marketing wizards that I just have to share it: Sell To Buyers. Period. I'm going to break this down in simple terms. For decades the generic name something...
The last few months I've noticed something that may have been going on longer than just the last few months. Here's that something: The number of people who know me and see me face to face in "unplanned meets" has become substantial. Let me define "unplanned meets". I...
In my world of marketing and advertising, I see all kinds of schemes designed to get people to buy stuff. Sometimes I get unsolicited emails from people who think I want to buy their stuff, but they are paddling up stream and up the wrong creek. I'm going to show you...
Pay attention as I tell you a true story and see if it applies to your business: I've got a great client, they are a true advertising partner. Our partnership began last year when I volunteered to help them formulate an advertising and marketing plan that they could...