One of the best marketing tips I can give you is the title of this article and podcast episode: Make it Personal. Despite all the new tech and capabilities of AI generated stuff, it's people you need to connect with. This is my anniversary week. Kathy and I met 25...
When was the last time you cleaned up your business? Got rid of the junk you don't need anymore? Back in January I saw a lot of memes and social media posts from people resolving to clean up their lives in various ways. Like getting rid of all those miscellaneous...
Time to share a few personal thoughts and reflections. (When I started writing online, it was a blog called ScLoHo's Really? . It was a personal blog that a few years later combined with a business oriented blog and created this website.) It's Sunday morning December...
It's the first day of August 2024 as I write these words of an extra article on this website that is a personal reflection, marking a moment in time as we enter the final 5 months of the year. Usually, most of my articles are related to Media, Marketing and Personal...
Marketing is more than advertising and your brand is more than your logo. Despite the rise of A.I. (Artificial Intelligence) it's people that make everything happen still in one degree or another. The people in your organization interact with others and how ever that...
It's been a few weeks but on April 8th millions of us in the United States were in the path of a solar eclipse. Here in Indiana, the main event was shortly after 3pm as the moon blocked the light from the sun for a few minutes. Where I live, Ft. Wayne, Indiana, we...
One of the concerns that I sometimes hear when talking to a business owner about investing in an advertising campaign is how long it will take to get results. Or a variation is the opposite... Can we handle all the business we get if we start advertising with your...
Last week, when I was recording the podcast version of my weekly update I mentioned briefly what a ScLoHo is. Today, that is the focus of both this article and podcast episode. If this is the very first time you've listened to the Scott Howard Genuine ScLoHo Media and...
It's birthday week for yours truly. And there's not much that I want, because if I really want it, I usually buy it myself. Of course the best things in life aren't things that you can buy anyway. I've been doing a lot more reflecting on things lately, compared to a...