"Keep your friends close and your enemies closer" is a sometimes quoted and often misquoted saying that is credited to the book The Art of War from over 4000 years ago and the Godfather Part 2 movie a mere 40 years ago. While much has been said about that quote, today...
Your suppliers or vendors have a vested interest in your success, and most of them have access to extraordinary marketing funds and resources beyond traditional co-op to help you sell more of their products. The problem is, seldom does anyone ask for these funds! If...
The Scott Howard Genuine ScLoHo Media & Marketing Podcast turns 200 this week. To me, that's a little bit of a bragging right. For you, perhaps it will give you a little bit of confidence or trust in what you are reading or listening to. Indulge me for a moment...
It's not all it's cracked up to be. The whole magical world of digital advertising online. For the past decade plus, I've seen study after study after study that talked about the shift in advertising from traditional ads to digital ads. As a point of reference,...
Depending upon your business category, acquiring a new customer can cost five times more than retaining an existing customer. Knowing this, it only makes sense to do everything you can to maintain a relationship with your current customers, better known as Core...
As much as we want to kiss the year 2020 good-bye and move forward as if it never happened, we can't. And we shouldn't. 12 months ago all of us were planning on a very different year than what unfolded in 2020. The economy seemed to be moving forward after a market...
Man oh man, has this been a wild year. Besides a world wide pandemic that we still don't fully understand, we are winding down an outrageous political election season in the United States that on a national scale we won't know the results of until after the special...
As we move toward a new year, many business owners are attempting to figure out the best bang for their buck when it comes to marketing and advertising. If you are in the Northeast Indiana region, specifically Fort Wayne, Indiana and nearby communities and you want to...
In the old media world, 86% of advertising budgets went towards production and delivery costs that are totally unnecessary in the new electronic media age. This archaic mode of communication came at the cost of harvesting trees, operating expensive pulp and paper...