Depending upon your business category, acquiring a new customer can cost five times more than retaining an existing customer. Knowing this, it only makes sense to do everything you can to maintain a relationship with your current customers, better known as Core...
As much as we want to kiss the year 2020 good-bye and move forward as if it never happened, we can't. And we shouldn't. 12 months ago all of us were planning on a very different year than what unfolded in 2020. The economy seemed to be moving forward after a market...
Man oh man, has this been a wild year. Besides a world wide pandemic that we still don't fully understand, we are winding down an outrageous political election season in the United States that on a national scale we won't know the results of until after the special...
As we move toward a new year, many business owners are attempting to figure out the best bang for their buck when it comes to marketing and advertising. If you are in the Northeast Indiana region, specifically Fort Wayne, Indiana and nearby communities and you want to...
In the old media world, 86% of advertising budgets went towards production and delivery costs that are totally unnecessary in the new electronic media age. This archaic mode of communication came at the cost of harvesting trees, operating expensive pulp and paper...
I was reading a blog post last week from the Radio Advertising Bureau that includes several facts and figures I am going to share with you in this 2nd part of an ongoing series as to why WOWO radio is your best choice for advertising. But first, a little comparison of...
For the past few years, President Donald Trump has called the major news media Fake News. Meanwhile the commentators on the networks and news organization he calls Fake, call the Presidents favorite channel Fake News. I'm not about to dive into a political rabbit...
The final weeks of 2021 are here and I have an update for you. I just started running an ad for an advertising sales account executive to join my team at WOWO. And I've included a healthy hiring bonus. Here's the text of the radio ad: It’s true. Everyone is hiring....
Today I'm kicking off an occasional series of Why WOWO Radio in Fort Wayne, Indiana is the Best Choice for Advertising Your Business. I am calling it an occasional series because, every few weeks I'll add another article interspersed with the other articles I share...