One is more profitable. One is more needy. Both are important to the overall success of a business. Understanding how to identify each type and how to turn transactional customers, when possible, into relational can be a huge boost to your business. Every business...
It's back. Radio is back on the road. In case you haven't noticed this summer, a lot of us have been doing what we were discouraged from doing last summer. Spring and Summer 2020 was the year of cancelled vacations, limited gatherings and working from home. 2021 has...
Of the 5 senses most of us are born with, some have different filtering properties. Those 5 human senses are Taste Touch Sight Hearing Smell Some of these might diminish as we get older, the most common ones are sight and hearing. Others vary depending on the...
Here we are in the middle of June 2021 and this weeks article and podcast is a little different from my usual weekly updates. Today an update on what is going on at WOWO radio in Fort Wayne, Indiana, from an insiders perspective as we peak behind the curtain and give...
It's not nice to bad mouth others and I try to avoid it. I also want to be truthful. Over the next few weeks, I am sharing some information that might sound like I'm bad mouthing others, however I am more interested in providing you with the truth about advertising...
Not even a pandemic can save broadcast television. As America opens up again after being told to stay home last year, we're getting new data about some of the long term affects of the COVID-19 pandemic. And since I'm a media and marketing dude, not a doctor, I'm...
Most businesses don't know how to use radio advertising to increase their business. I know, that's a pretty "out there" declaration coming from the guy who has spent a few decades in radio advertising and currently leads the most successful local advertising sales...
"Nobody listens to regular radio anymore". I've heard that myth every year for years. My predecessors, heard a similar myth I'm sure when music became portable. Phonograph records have been around for more than a century but in order to listen to them, you needed a...
Today I'm going update a topic that I've spoken on previously. Who is the Spokesperson for your Business? Yes, it's the people who answer the phone, who greet the customers, and the ones that interact face to face or online. But that is different. I'm referring to...