The question for today is: Should your business advertise on the radio? The answer is: A qualified Yes. Now that may not be the answer you were expecting from the General Sales Manager of the Most Listened to Radio Station in town, WOWO. You thought I'd say:...
I've got a few decades of media and marketing experience and I hunger to learn more and more. So this summer I was catching up on my reading and found a story that talks about 6 types of radio listeners and what they want and get from listening to their favorite...
I recently got into a bit of a "discussion" with the owner of an advertising agency regarding a client that we both have. It was interesting because the owner of the advertising agency didn't understand the effectiveness factor of the ad campaign we've been airing on...
A couple of weeks ago, I was reading an article on Medium.com titled: 8 Pillars of a Satisfied and Happy Life. Here's a link to it: https://medium.com/mind-cafe/8-pillars-of-a-satisfied-and-happy-life-847d98707e81 It was a beautiful Sunday afternoon as I read it and...
One is more profitable. One is more needy. Both are important to the overall success of a business. Understanding how to identify each type and how to turn transactional customers, when possible, into relational can be a huge boost to your business. Every business...
It's back. Radio is back on the road. In case you haven't noticed this summer, a lot of us have been doing what we were discouraged from doing last summer. Spring and Summer 2020 was the year of cancelled vacations, limited gatherings and working from home. 2021 has...
Of the 5 senses most of us are born with, some have different filtering properties. Those 5 human senses are Taste Touch Sight Hearing Smell Some of these might diminish as we get older, the most common ones are sight and hearing. Others vary depending on the...
Here we are in the middle of June 2021 and this weeks article and podcast is a little different from my usual weekly updates. Today an update on what is going on at WOWO radio in Fort Wayne, Indiana, from an insiders perspective as we peak behind the curtain and give...
It's not nice to bad mouth others and I try to avoid it. I also want to be truthful. Over the next few weeks, I am sharing some information that might sound like I'm bad mouthing others, however I am more interested in providing you with the truth about advertising...