"We gotta do something" That's been the theme for 2022 from many business people. So they prepare to Make Adjustments. Making Adjustments is neither good or bad. Actually it is something that all of us are doing all the time. The question that often comes up is "What...
6 years ago, May 2016, I wrote an article titled, WOWO's Baby Boomer Audience Wants To Spend Money with You. It's still true. Despite all that has happened the past 6 years with the economy, with politics, with.. well, you name it... the WOWO Radio Audience has money...
If there was only a way to get someone to trust you instantly... Actually we were born that way. We trust from the very start. Then as we experience life, we discover that things aren't always trustworthy. Depending on a persons life experiences and outlook, we...
The very best form of marketing is what we call Word Of Mouth. Why? Because it is from the heart, from one person to another and it includes implicitly, the Human Relationship factor we all need: Trust. Several years ago, I wrote about the Word Of Mouth advantage that...
All of us are exposed to a variety of advertising and marketing messages every single day. But there is one method that trumps all the others combined and it's built on what I refer to as Human Relationship Marketing. Human Relationship Marketing is a different...
If you are listening to, watching, or reading all the doom and gloom stories in the news right now... Stop It. My friends, instead of getting swallowed up in the bad news of rising prices, staffing and supply chain shortages and whatever else we have going on in the...
There is a simple formula in advertising that seems to be accepted by nearly anyone that hears it: The Right Message, presented to the Right People, the Right Number of Times = Results. Yep, it take into consideration three "right" things and promises to work if you...
What are you doing to build your business right now? It's a question I ask when I am in front of a business owner. Sadly, many don't have a plan. Or some are afraid of what the future might hold and they are behaving very cautiously. Too cautious I dare to say. "Oh,...
Over the past couple of decades, the biggest growth in advertising expenditures has been digital. I'm talking about nearly anything online, from websites, to apps, to Google ads, Social Media Ads, all of it together has consistently seen growth in the double digits,...