There is a lady named Mary who is a Business Advisor with the Indiana Small Business Development Center in Fort Wayne, Indiana. Mary and I have spoke a few times over the past 12 years, but I bet it was less than a dozen times until earlier this month. First, let me...
We want to hear success stories. We cheer for the winners and root for those that are doing their best. Recently the advertising sales team at WOWO was sharing some recent successes of our advertising partners and today, I am passing along some of that info. I am...
I know, looking at the statement, Why Ads Cost What They Cost, is a bit confusing. Today I'm going to give you some insight on the pricing of advertising and I'm going to start with the next Republican Presidential debate. CNN is hosting this event on September 16th....
It happened again. A lawyer in a small town near Fort Wayne asked for a proposal for advertising on WOWO radio to get the word out about some town hall meetings. When he saw the price, he had questions and I had answers. I'll recap what we said to help you understand...
One thing that I've learned during my nearly two years with WOWO Radio is that WOWO is respected by people in and around Fort Wayne, Indiana. I have two WOWO polo shirts that I wear during the warm weather months as often as possible and every single day, I have...
I noticed a profound turn of the tables on the employment front this year. Back in March after a trip to Michigan, I started seeing help wanted signs everywhere. A friend of mine started a Facebook Group to match employers with job seekers and now has over 6,000...
I mentioned this a few months ago, that there is a difference in buying advertising and forming an advertising partnership. Recently I have been really focusing on developing those advertising partnerships and committing them to paper in our agreement. In the...
Yesterday I left you with: So how do you deal with Return On Investment as a way to measure the success of your advertising campaign and more importantly how do you feel good about spending money on advertising? Ask the right questions. Know the limitations. Deal with...
An advertising post today. On a topic that I hear from potential advertising partners. The concept is Media Fragmentation. First let's define it. 40 years ago, there were fewer media options for us as consumers. The same with businesses and advertising options. A...