WOWO radio is the radio station I work for, doing advertising and marketing consulting, helping business people make smart advertising and marketing decisions, and selling advertising solutions on WOWO and with our digital options. But this is not about me, or WOWO...
Due to the overwhelming success for the employers who joined WOWO radio and Federated Media during the two Fort Wayne Job Fairs we hosted in 2015, we have two Fort Wayne Job Fairs planned in 2016. At the last job fair, some employers waited too long to be included and...
There is a lady named Mary who is a Business Advisor with the Indiana Small Business Development Center in Fort Wayne, Indiana. Mary and I have spoke a few times over the past 12 years, but I bet it was less than a dozen times until earlier this month. First, let me...
We want to hear success stories. We cheer for the winners and root for those that are doing their best. Recently the advertising sales team at WOWO was sharing some recent successes of our advertising partners and today, I am passing along some of that info. I am...
I know, looking at the statement, Why Ads Cost What They Cost, is a bit confusing. Today I'm going to give you some insight on the pricing of advertising and I'm going to start with the next Republican Presidential debate. CNN is hosting this event on September 16th....
It happened again. A lawyer in a small town near Fort Wayne asked for a proposal for advertising on WOWO radio to get the word out about some town hall meetings. When he saw the price, he had questions and I had answers. I'll recap what we said to help you understand...
One thing that I've learned during my nearly two years with WOWO Radio is that WOWO is respected by people in and around Fort Wayne, Indiana. I have two WOWO polo shirts that I wear during the warm weather months as often as possible and every single day, I have...
I noticed a profound turn of the tables on the employment front this year. Back in March after a trip to Michigan, I started seeing help wanted signs everywhere. A friend of mine started a Facebook Group to match employers with job seekers and now has over 6,000...
I mentioned this a few months ago, that there is a difference in buying advertising and forming an advertising partnership. Recently I have been really focusing on developing those advertising partnerships and committing them to paper in our agreement. In the...