Search Engine Optimization. It's been a "thing" since 1997 according to Wikipedia. Here's the basic premise. The Internet has close to 1,000,000,000 websites right now. How in this World Wide Web is anyone going to find yours? Directories were created and that was...
Last time, I shared with you two very different ways to buy advertising. Today, I'll teach you the simple way to buy radio advertising. It's pretty smart too. Buy an audience that you can dominate and create top of mind awareness. For this example, I'm going to use...
Last week at WOWO radio, I was given a couple of assignments. Both are for the same thing but the approaches were almost opposite. The first assignment was to help an out of town advertising agency that wanted a proposal for advertising for a Fort Wayne client for...
I see so many businesses that are missing out on making money. Lots and lots of money. What are they doing? Ignoring the Baby Boomers and not inviting them to spend their money with them. But don't take my word for it. Read this from Mediapost: Boomers Control $14...
This week we are going to continue our deep dive into the Timeless Marketing Rules I shared last week and today we'll look at Timeless Marketing Rule #4: Reach & Frequency. Most media salespeople worth the time listening to will use Reach and Frequency as a...
I mentioned yesterday that I would dig deeper into the 7 Timeless Marketing Rules and so here we go with #1: People like it when you talk to them. Better yet, talk with them, not at them. If your advertising is yelling, shouting, screaming, or simply annoying, stop it...
Time to share the thoughts of many business owners: Salespeople are annoying. And unfortunately in my business of media, marketing and advertising, it's not much better. I never wanted to sell advertising, but I do. I take a reverse approach. I help people buy....
WOWO radio is the radio station I work for, doing advertising and marketing consulting, helping business people make smart advertising and marketing decisions, and selling advertising solutions on WOWO and with our digital options. But this is not about me, or WOWO...
Due to the overwhelming success for the employers who joined WOWO radio and Federated Media during the two Fort Wayne Job Fairs we hosted in 2015, we have two Fort Wayne Job Fairs planned in 2016. At the last job fair, some employers waited too long to be included and...