I see so many businesses that are missing out on making money. Lots and lots of money. What are they doing? Ignoring the Baby Boomers and not inviting them to spend their money with them. But don't take my word for it. Read this from Mediapost: Boomers Control $14...
This week we are going to continue our deep dive into the Timeless Marketing Rules I shared last week and today we'll look at Timeless Marketing Rule #4: Reach & Frequency. Most media salespeople worth the time listening to will use Reach and Frequency as a...
I mentioned yesterday that I would dig deeper into the 7 Timeless Marketing Rules and so here we go with #1: People like it when you talk to them. Better yet, talk with them, not at them. If your advertising is yelling, shouting, screaming, or simply annoying, stop it...
Time to share the thoughts of many business owners: Salespeople are annoying. And unfortunately in my business of media, marketing and advertising, it's not much better. I never wanted to sell advertising, but I do. I take a reverse approach. I help people buy....
WOWO radio is the radio station I work for, doing advertising and marketing consulting, helping business people make smart advertising and marketing decisions, and selling advertising solutions on WOWO and with our digital options. But this is not about me, or WOWO...
Due to the overwhelming success for the employers who joined WOWO radio and Federated Media during the two Fort Wayne Job Fairs we hosted in 2015, we have two Fort Wayne Job Fairs planned in 2016. At the last job fair, some employers waited too long to be included and...
There is a lady named Mary who is a Business Advisor with the Indiana Small Business Development Center in Fort Wayne, Indiana. Mary and I have spoke a few times over the past 12 years, but I bet it was less than a dozen times until earlier this month. First, let me...
We want to hear success stories. We cheer for the winners and root for those that are doing their best. Recently the advertising sales team at WOWO was sharing some recent successes of our advertising partners and today, I am passing along some of that info. I am...
I know, looking at the statement, Why Ads Cost What They Cost, is a bit confusing. Today I'm going to give you some insight on the pricing of advertising and I'm going to start with the next Republican Presidential debate. CNN is hosting this event on September 16th....