Continuing my series of introducing you to some of my advertising partners that I've been working with the last couple of years. These are businesses that spend money with me to advertise on WOWO Radio. (They are not paying for this article.) Today, I want to...
I am going to take a few days this month and introduce you to some of my advertising partners that I've been working with the last couple of years. These are businesses that spend money with me to advertise on WOWO Radio. (They are not paying for this article.)...
Tuesday I was meeting with an advertising partner and were we looking at some data I gathered from Google Analytics. Not sure what Google Analytics is? Take a look at their site. Or I can give you a layman's overviews. Google Analytics is a free service from Google...
Sometimes it is hard to convey to others what I do for a living. But I'll lay it out plain and simple: I'm here to help you with your marketing, advertising and a few other things too. I earn my money, the stuff that shows up in my checking account briefly before it...
The past few weeks I have had meetings with business owners and marketing managers about how to use the resources I have available through WOWO radio and our parent company Federated Media that go beyond traditional radio ads. I thought I'd let you in on some of these...
Over the weekend, I was catching up on my email inbox and discovered this article about Baby Boomers from Mediapost. Over half the audience to my radio station, WOWO radio is age 50 and older, nearly 80,000 weekly listeners. Number two according to the rating survey...
Search Engine Optimization. It's been a "thing" since 1997 according to Wikipedia. Here's the basic premise. The Internet has close to 1,000,000,000 websites right now. How in this World Wide Web is anyone going to find yours? Directories were created and that was...
Last time, I shared with you two very different ways to buy advertising. Today, I'll teach you the simple way to buy radio advertising. It's pretty smart too. Buy an audience that you can dominate and create top of mind awareness. For this example, I'm going to use...
Last week at WOWO radio, I was given a couple of assignments. Both are for the same thing but the approaches were almost opposite. The first assignment was to help an out of town advertising agency that wanted a proposal for advertising for a Fort Wayne client for...