The past few weeks I have had meetings with business owners and marketing managers about how to use the resources I have available through WOWO radio and our parent company Federated Media that go beyond traditional radio ads. I thought I'd let you in on some of these...
Over the weekend, I was catching up on my email inbox and discovered this article about Baby Boomers from Mediapost. Over half the audience to my radio station, WOWO radio is age 50 and older, nearly 80,000 weekly listeners. Number two according to the rating survey...
Search Engine Optimization. It's been a "thing" since 1997 according to Wikipedia. Here's the basic premise. The Internet has close to 1,000,000,000 websites right now. How in this World Wide Web is anyone going to find yours? Directories were created and that was...
Last time, I shared with you two very different ways to buy advertising. Today, I'll teach you the simple way to buy radio advertising. It's pretty smart too. Buy an audience that you can dominate and create top of mind awareness. For this example, I'm going to use...
Last week at WOWO radio, I was given a couple of assignments. Both are for the same thing but the approaches were almost opposite. The first assignment was to help an out of town advertising agency that wanted a proposal for advertising for a Fort Wayne client for...
I see so many businesses that are missing out on making money. Lots and lots of money. What are they doing? Ignoring the Baby Boomers and not inviting them to spend their money with them. But don't take my word for it. Read this from Mediapost: Boomers Control $14...
This week we are going to continue our deep dive into the Timeless Marketing Rules I shared last week and today we'll look at Timeless Marketing Rule #4: Reach & Frequency. Most media salespeople worth the time listening to will use Reach and Frequency as a...
I mentioned yesterday that I would dig deeper into the 7 Timeless Marketing Rules and so here we go with #1: People like it when you talk to them. Better yet, talk with them, not at them. If your advertising is yelling, shouting, screaming, or simply annoying, stop it...
Time to share the thoughts of many business owners: Salespeople are annoying. And unfortunately in my business of media, marketing and advertising, it's not much better. I never wanted to sell advertising, but I do. I take a reverse approach. I help people buy....