It's been two full years that I have been on the advertising sales team at WOWO Radio in Fort Wayne and the past couple of weeks I have been featuring articles on some of my advertising partners. (They are not paying for these article, I just want to give them an...
Wrapping up the week with another link to one of my advertising partners on WOWO Radio, today a company that is an industry leader that you not have heard about: WaterFurnace International. With a history dating back to 1983,WaterFurnace is the industry leader in...
Continuing to turn the spotlight on some of my advertising partners at WOWO Radio, today it's Doc Dancer Heating, Cooling, and Generators. Doc Dancer has been a Fort Wayne institution for nearly 70 years. (These articles are not paid for by anyone, they are simply...
Continuing my series of introducing you to some of my advertising partners that I've been working with the last couple of years. These are businesses that spend money with me to advertise on WOWO Radio. (They are not paying for this article.) Today, I want to...
I am going to take a few days this month and introduce you to some of my advertising partners that I've been working with the last couple of years. These are businesses that spend money with me to advertise on WOWO Radio. (They are not paying for this article.)...
Tuesday I was meeting with an advertising partner and were we looking at some data I gathered from Google Analytics. Not sure what Google Analytics is? Take a look at their site. Or I can give you a layman's overviews. Google Analytics is a free service from Google...
Sometimes it is hard to convey to others what I do for a living. But I'll lay it out plain and simple: I'm here to help you with your marketing, advertising and a few other things too. I earn my money, the stuff that shows up in my checking account briefly before it...
The past few weeks I have had meetings with business owners and marketing managers about how to use the resources I have available through WOWO radio and our parent company Federated Media that go beyond traditional radio ads. I thought I'd let you in on some of these...
Over the weekend, I was catching up on my email inbox and discovered this article about Baby Boomers from Mediapost. Over half the audience to my radio station, WOWO radio is age 50 and older, nearly 80,000 weekly listeners. Number two according to the rating survey...