Yesterday, I shared a list of most of the advertising options, platforms and venues I can offer to you through my position at WOWO Radio and Federated Media. Today, I want to offer you a challenge: Do Less, Get More: Focusing Your Advertising This is not contrary to...
Today a quick rundown of the advertising options I offer to Fort Wayne area business people. As many of you know, I work for WOWO Radio and Federated Media. But what you don't know is the complete list of advertising solutions that I can offer. Some involve WOWO and...
Before I started this article I Googled, Advertising vs. Marketing, and came up with several quotes. Before I share them, here's my simple truth that I live by: Everything that you do is an element of your marketing. Advertising is the paid portion of it designed to...
Last week my radio station, WOWO in Fort Wayne set a new record in giving. Actually it wasn't the radio station, but the listeners that make up the WOWO family in what is known as WOWO-land. I mentioned last week that the WOWO Penny Pitch Radiothon was going on...
It's day 2 of the WOWO Radio Penny Pitch Radiothon. And it's my birthday too. More on that in a second. Penny Pitch Inc. is a nonprofit, in connection with WOWO Radio, that raises funds for community service organizations serving Fort Wayne, Allen County, and...
Off and on for years during my radio career in Fort Wayne, I have worked with the Fort Wayne Philharmonic and the past couple of months they have been one of my advertising partners on WOWO Radio. We have a world class orchestra with the Philharmonic. Along with...
It's been two full years that I have been on the advertising sales team at WOWO Radio in Fort Wayne and the past couple of weeks I have been featuring articles on some of my advertising partners. (They are not paying for these article, I just want to give them an...
Wrapping up the week with another link to one of my advertising partners on WOWO Radio, today a company that is an industry leader that you not have heard about: WaterFurnace International. With a history dating back to 1983,WaterFurnace is the industry leader in...
Continuing to turn the spotlight on some of my advertising partners at WOWO Radio, today it's Doc Dancer Heating, Cooling, and Generators. Doc Dancer has been a Fort Wayne institution for nearly 70 years. (These articles are not paid for by anyone, they are simply...