Last year I kicked off the new year with a brief series to help you be more successful when deciding how to spend your advertising and marketing budget. This week I am sharing that information again with some updates. Today we will go over the last 3 items on this...
Yesterday I kicked off a series on what to do before you buy any advertising. Today, we'll expand starting with the first point: You need to know who you are from 4 different perspectives: Your insider knowledge of who you are. Knowing who you are and who/what your...
There's an old saying that "half of my advertising is working and the other half is a waste, but I don't know which is which." Today, I am going to revisit a series I wrote on buying advertising. In the rawest sense of what I do for a living, I sell advertising. I...
Yesterday, I shared a list of most of the advertising options, platforms and venues I can offer to you through my position at WOWO Radio and Federated Media. Today, I want to offer you a challenge: Do Less, Get More: Focusing Your Advertising This is not contrary to...
Today a quick rundown of the advertising options I offer to Fort Wayne area business people. As many of you know, I work for WOWO Radio and Federated Media. But what you don't know is the complete list of advertising solutions that I can offer. Some involve WOWO and...
Before I started this article I Googled, Advertising vs. Marketing, and came up with several quotes. Before I share them, here's my simple truth that I live by: Everything that you do is an element of your marketing. Advertising is the paid portion of it designed to...
Last week my radio station, WOWO in Fort Wayne set a new record in giving. Actually it wasn't the radio station, but the listeners that make up the WOWO family in what is known as WOWO-land. I mentioned last week that the WOWO Penny Pitch Radiothon was going on...
It's day 2 of the WOWO Radio Penny Pitch Radiothon. And it's my birthday too. More on that in a second. Penny Pitch Inc. is a nonprofit, in connection with WOWO Radio, that raises funds for community service organizations serving Fort Wayne, Allen County, and...
Off and on for years during my radio career in Fort Wayne, I have worked with the Fort Wayne Philharmonic and the past couple of months they have been one of my advertising partners on WOWO Radio. We have a world class orchestra with the Philharmonic. Along with...