One of the pretty cool things about radio ads is the way that for years, it was the last bit of advertising messaging that a consumer was exposed to before deciding where to spend their money. Think about it for a second. You may have seen an ad on television last...
I have talked to many people who have asked this question in some form, "How does advertising work?" The people asking are not stupid. And the question is not stupid. It is not a question that is asked enough by people who need to know the answer. Doctors, business...
Last year I kicked off the new year with a brief series to help you be more successful when deciding how to spend your advertising and marketing budget. This week I am sharing that information again with some updates. Today we will go over the last 3 items on this...
Yesterday I kicked off a series on what to do before you buy any advertising. Today, we'll expand starting with the first point: You need to know who you are from 4 different perspectives: Your insider knowledge of who you are. Knowing who you are and who/what your...
There's an old saying that "half of my advertising is working and the other half is a waste, but I don't know which is which." Today, I am going to revisit a series I wrote on buying advertising. In the rawest sense of what I do for a living, I sell advertising. I...
Yesterday, I shared a list of most of the advertising options, platforms and venues I can offer to you through my position at WOWO Radio and Federated Media. Today, I want to offer you a challenge: Do Less, Get More: Focusing Your Advertising This is not contrary to...
Today a quick rundown of the advertising options I offer to Fort Wayne area business people. As many of you know, I work for WOWO Radio and Federated Media. But what you don't know is the complete list of advertising solutions that I can offer. Some involve WOWO and...
Before I started this article I Googled, Advertising vs. Marketing, and came up with several quotes. Before I share them, here's my simple truth that I live by: Everything that you do is an element of your marketing. Advertising is the paid portion of it designed to...
Last week my radio station, WOWO in Fort Wayne set a new record in giving. Actually it wasn't the radio station, but the listeners that make up the WOWO family in what is known as WOWO-land. I mentioned last week that the WOWO Penny Pitch Radiothon was going on...