I was asked this question recently. "Scott, how long have you been doing this?" The problem was I wasn't sure which "this" he was referring to. If "this" is working for WOWO & Federated Media, my answer is since 2013. If "this" is working in the online world,...
The other day I shared with you The Power of WOWO Radio Live Endorsement Ads. Today, an article from RAB.com that digs deeper: Personality makes a difference Tammy Greenberg, RAB Radio station personalities are arguably the single most important differentiator for...
Today, instead of telling you about the actual results, (which I will do one day), I will show you why there is unmatched power of a live endorsement ad on WOWO radio with Fort Wayne area listeners. Radio stations have a unique ability to connect with their listeners...
Wrapping up a three-parter on mass media and advertising with a smarter way to spend your marketing budget. First we looked at the changes in mass media and then we explored the idea of mass media marketing today. Today, I'll show you how to pick the advertising...
It's a fascinating discussion when I ask people about their media habits in 2016. A lot has changed over the years with more options than ever and sometimes people ask me a variation of this question, Is Mass Media Dead or Thriving? It is actually thriving but in...
Last year I wrote about the problem with bad websites that are not just ugly and dated, but hurt your business reputation and the ability to be found online by people who want to spend money with you. I've updated it a bit, but the basics are the same: There are times...
Due to the overwhelming success for the employers who joined WOWO radio and Federated Media during the two Fort Wayne Job Fairs we hosted in 2015, we have two Fort Wayne Job Fairs planned in 2016. At the last job fair, some employers waited too long to be included and...
My radio station WOWO Radio in Fort Wayne, Indiana, just released a new smartphone app as one of our improvements for 2016. You can find it here for Android and for those of you Apple fans, go here. We just revised our website this year too with a cleaner, less...
Taking a break from writing about marketing and media and the usual stuff to get the word out about an opportunity with my radio station, WOWO in Fort Wayne. Starting in March, WOWO will allow two non-competing businesses to sponsor all of our 2016 Election Coverage....