I had a new co-worker ask me about this recently and decided to share it with you too. This is different from the complicated way a lot of people attempt to sell advertising on radio and television. It's also better and easy to understand. We're going to start with...
WOWO Radio in Fort Wayne, Indiana is the most listened to radio station for adults in Northeast Indiana according to the rating survey data we get twice a year. But why? A piece of information arrived in my email last month that lists why people listen to the radio....
Once again, WOWO Radio and Federated Media is hosting another job and career fair that is absolutely free to attend. All the costs have been paid by the companies that will have booths at the event April 19th. Doors will be open to the public from 2pm to 6pm at...
Ever wonder what kind of people listen to News Talk Radio during political seasons? I'm talking about my station, WOWO Radio in Fort Wayne, Indiana and News Talk formatted radio stations all over the country. Nielsen released a study this month that, "looked at...
I was asked this question recently. "Scott, how long have you been doing this?" The problem was I wasn't sure which "this" he was referring to. If "this" is working for WOWO & Federated Media, my answer is since 2013. If "this" is working in the online world,...
The other day I shared with you The Power of WOWO Radio Live Endorsement Ads. Today, an article from RAB.com that digs deeper: Personality makes a difference Tammy Greenberg, RAB Radio station personalities are arguably the single most important differentiator for...
Today, instead of telling you about the actual results, (which I will do one day), I will show you why there is unmatched power of a live endorsement ad on WOWO radio with Fort Wayne area listeners. Radio stations have a unique ability to connect with their listeners...
Wrapping up a three-parter on mass media and advertising with a smarter way to spend your marketing budget. First we looked at the changes in mass media and then we explored the idea of mass media marketing today. Today, I'll show you how to pick the advertising...
It's a fascinating discussion when I ask people about their media habits in 2016. A lot has changed over the years with more options than ever and sometimes people ask me a variation of this question, Is Mass Media Dead or Thriving? It is actually thriving but in...